Head of Demand Gen & Growth

Matcha; Northern (KY); Hybrid; USD 120,000 - 210,000; Full time

Job summary

Hawk is seeking a Head of Demand Generation to lead a data-driven, global demand program driving pipeline and revenue. You will own full-funnel strategy across ABM, digital, events, and partner marketing, leading a team of specialists and collaborating with Sales, Product Marketing, and Ops to optimize engagement and ROI.

You’ll be the on-site marketing lead for events, oversee ABM ads, and ensure tight alignment with the revenue plan and board-level reporting.

Qualifications

• 7+ years in B2B demand generation and proven pipeline/revenue delivery.
• 3+ years managing people and developing specialists into independent operators.
• Experience marketing to financial services, preferably in financial crime or cybersecurity.
• Hands-on fluency across ABM, paid and organic digital, events/webinars and partner marketing.

Responsibilities

• Own demand generation strategy and pipeline targets by channel.
• Build and lead an integrated multi-channel demand plan across ABM, digital, events and partner marketing.
• Identify campaigns with Content and Product Marketing and execute weekly.
• Coach and develop a high-performing marketing team.
• Be hands-on and on-site for events at your location.
• Partner with Sales on lead handoff, scoring, SLAs, and follow-up.
• Own the demand gen budget and defend ROI to executives.
• Drive multi-touch attribution and reporting to leadership.
• Build a testing culture across channels to improve efficiency.
• Ensure Marketing Ops and martech stack are aligned with CRM.
• Bring outside-in view to adopt new channels and formats.

Skills

Demand generation

B2B marketing

Leadership

Team management

ABM

Paid media

Organic digital

Events

Partner marketing

Budget management

Attribution

Data-driven

Tools

Marketing Automation

CRM

ABM Platform

Analytics Tools

Job description

Hawk is seeking a Head of Demand Generation to lead a data-driven, global demand program driving pipeline and revenue. You will own full-funnel strategy across ABM, digital, events, and partner marketing, leading a team of specialists and collaborating with Sales, Product Marketing, and Ops to optimize engagement and ROI.

You’ll be the on-site marketing lead for events, oversee ABM ads, and ensure tight alignment with the revenue plan and board-level reporting.