Head of Demand Gen & Growth Engines

Doist; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive salary

Meaningful equity

Comprehensive benefits

Beautiful office in Levi's Plaza, San 

Work alongside one of the fastest‑g…,

Job summary

Bland AI is seeking a Demand Generation Lead to own end-to-end demand generation, from strategy to execution. You will manage campaigns across paid media, email, events, ABM, and product launches to drive enterprise pipeline.

You'll own HubSpot operations, lifecycle marketing, lead scoring, dashboards, and reporting to provide company-wide visibility into performance. You will partner with Sales and RevOps to optimize the funnel.

Qualifications

• Builder mentality: built demand gen programs from scratch or significantly improved existing ones.
• Analytical: loves dashboards, attribution, conversion rates, and understanding why campaigns succeed or fail.
• Hands-on operator: comfortable with HubSpot, launching campaigns, building workflows, writing emails, creating dashboards.
• Ownership: proactively identifies bottlenecks, proposes solutions, and executes.
• Strong technical marketing skills: knowledge of modern B2B demand gen across paid media, lifecycle marketing, CRM, attribution, and reporting.
• Mission-aligned: wants to help define how enterprise companies adopt AI over the next decade.

Responsibilities

• Own pipeline generation by building quarterly plans across paid, email, events, ABM, content and launches.
• Own marketing engine by managing HubSpot, automations, lifecycle programs, lead scoring, dashboards and reporting.
• Run paid acquisition across LinkedIn, Google, Meta, retargeting with continuous testing of messaging and audiences.
• Drive Account-Based Marketing by coordinating campaigns with Sales for high-value enterprise targets.
• Coordinate personalized campaigns across advertising, outbound, events, gifting and content.
• Own marketing analytics by building dashboards tracking campaign performance, CAC, attribution and efficiency.
• Optimize the funnel by testing landing pages, lifecycle campaigns, product demos and conversion strategies.
• Partner across marketing to align Brand, Content, Growth, Events, Sales and RevOps to maximize pipeline.

Skills

Builder Mentality

Analytical

Hands-On Operator

Ownership

Strong Technical Marketing Skills

Mission-Aligned

Tools

HubSpot

Job description

Bland AI is seeking a Demand Generation Lead to own end-to-end demand generation, from strategy to execution. You will manage campaigns across paid media, email, events, ABM, and product launches to drive enterprise pipeline.

You'll own HubSpot operations, lifecycle marketing, lead scoring, dashboards, and reporting to provide company-wide visibility into performance. You will partner with Sales and RevOps to optimize the funnel.