Head of Demand Gen & Full-Funnel Growth

Laminar Group; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Shape.Construction is scaling its marketing engine and seeks a results-driven Demand Gen leader who can own the end-to-end funnel—from cold audiences to booked product demos—and align paid media with events and webinars. You will partner with marketing and sales to optimize lead quality, conversion, and handoff, using a data-driven, AI-assisted approach to maximize pipeline velocity.

You will own budget decisions and reporting, working 100% remotely with a global team.

Qualifications

• Must have a track record delivering full-funnel B2B demand generation.
• Hands-on paid media experience (LinkedIn and Google) and conversion optimization.
• Experience with events, webinars, and trade media as lead sources.
• HubSpot experience is a strong plus.

Responsibilities

• Own inbound lead generation end to end, with qualified demos booked for the sales team.
• Build a full funnel view at every stage, from cold audiences to booked demo.
• Run paid media as the fastest route to volume.
• Build events, webinars and trade media into a second engine.
• Own funnel conversion and the handoff to sales.
• Manage budget, briefing and lead quality, and track outcomes.

Skills

Full-funnel demand gen

LinkedIn Ads

Google Ads

Conversion optimisation

Events & webinars

Tools

HubSpot

Job description

Shape.Construction is scaling its marketing engine and seeks a results-driven Demand Gen leader who can own the end-to-end funnel—from cold audiences to booked product demos—and align paid media with events and webinars. You will partner with marketing and sales to optimize lead quality, conversion, and handoff, using a data-driven, AI-assisted approach to maximize pipeline velocity.

You will own budget decisions and reporting, working 100% remotely with a global team.