Full-Funnel Demand Gen Leader

Logoslabs; San Francisco (CA); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health Insurance

Bonus Scheme

Professional body membership

In-house coaching

Flexible schedule

Personal growth

Mentorship

Long-term impact

Job summary

Shape.Construction is hiring a senior demand-gen lead to own inbound lead generation end-to-end. You will build a full funnel from cold audiences to booked demos, with paid media as the primary engine and events/webinars as a second engine. You’ll own conversion, handoff to sales, and the budget to hit the number.

You will collaborate with a full production team and GTM data signals layer to optimize campaigns, targeting, and outcomes while reporting on performance and quality.

Qualifications

• Track record building full-funnel B2B demand generation, not just managing ad spend.
• Hands-on paid media experience (LinkedIn Ads and Google Ads as a minimum).
• Strong grasp of conversion optimisation across landing pages, forms and follow-up journeys.
• Experience with events, webinars or trade media as lead sources.
• HubSpot experience a strong plus.

Responsibilities

• Advertising: LinkedIn, Google, Meta, Reddit, Insta and other channels for cold and retargeting.
• Paid media and syndication: trade publications and industry media placements.
• Events coordination: plan and run industry events and conferences to drive demos.
• Webinars: one-to-many and one-to-few formats to build Shape Aware audiences.
• Funnel, conversion and handoff: build funnel metrics and ensure seamless sales handoff of demos.
• Budget, briefing and lead quality: justify spend and align creative output with briefs.

Skills

Full-funnel demand gen

LinkedIn Ads

Google Ads

Conversion optimization

Events/Webinars lead sources

HubSpot experience

Tools

HubSpot

Job description

Shape.Construction is hiring a senior demand-gen lead to own inbound lead generation end-to-end. You will build a full funnel from cold audiences to booked demos, with paid media as the primary engine and events/webinars as a second engine. You’ll own conversion, handoff to sales, and the budget to hit the number.

You will collaborate with a full production team and GTM data signals layer to optimize campaigns, targeting, and outcomes while reporting on performance and quality.