Head of Demand Gen & AI-Driven Growth

Brightwheel; Northern (KY); Remote; USD 120,000 - 180,000; Full time

Job summary

Brightwheel seeks a seasoned head of demand generation to own the pipeline, revenue, budgets, and a growing team from day one. You will reshape channel strategy toward signal- and intent-based marketing, and launch new channels such as GEO/AEO, dark social, or community-led growth.

AI tooling will be embedded into content, scoring, routing, and outbound workflows. You will partner with Sales on funnel definitions and SLAs, reporting regularly to the CPO.

Qualifications

• Develop and scale demand programs with measurable outcomes.
• Experience transforming legacy demand engines into modern, AI-enabled workflows.
• Proven record launching channels beyond standard paid/SEO/social.

Responsibilities

• Own the demand generation pipeline, revenue, budget, and team from day one.
• Diagnose the current channel mix within 60–90 days and decide what to keep or retire.
• Shift measurement from MQL/form-fill to signal- and intent-based marketing.
• Launch a new channel beyond current success—GEO/AEO, dark social, community-led growth, or agentic outbound.
• Embed AI tooling into core workflows: content production, lead scoring/routing, outbound sequencing, and reporting.
• Partner with Sales leadership on funnel definitions, SLAs, and conversion quality; report to the CPO on performance and resourcing.

Skills

Demand generation

Leadership

AI tooling

Channel strategy

Sales alignment

Education

Bachelor's degree in Marketing or Business

Tools

HubSpot

Salesforce

Marketing automation

Data analytics tools

Job description

Brightwheel seeks a seasoned head of demand generation to own the pipeline, revenue, budgets, and a growing team from day one. You will reshape channel strategy toward signal- and intent-based marketing, and launch new channels such as GEO/AEO, dark social, or community-led growth.

AI tooling will be embedded into content, scoring, routing, and outbound workflows. You will partner with Sales on funnel definitions and SLAs, reporting regularly to the CPO.