Head of Demand Generation

Brightwheel; United States; Hybrid; USD 150,000 - 210,000; Full time

Job summary

Brightwheel is seeking a Head of Demand Generation to own the pipeline, budget, and team from day one. You will diagnose current channels, shift the function toward signal- and intent-based marketing, and launch new channels beyond existing successes.

You will embed AI into core workflows and partner with Sales to align on funnel definitions and performance reporting to the CPO. This is a distributed role with US-based teams and select offices.

Qualifications

• Experience leading a demand generation function end-to-end.
• Proven ability to shift from legacy MQL/form-fill to signal/intent-based marketing.
• Experience launching new channels beyond current channels.
• Track record of managing pipelines and budgets with evidence-based decisions.
• Experience leading and developing a team of specialists or directors.

Responsibilities

• Own the demand generation pipeline's revenue, budget, and team from day one.
• Diagnose channel mix and team effectiveness within 60–90 days and decide what to keep or retire.
• Shift measurement toward signal- and intent-based marketing across programs.
• Launch at least one new channel beyond current successes (GEO/AEO, dark social, etc.).
• Embed AI and agentic tooling into content, scoring, routing, outbound, and reporting.
• Partner with Sales on funnel definitions, SLAs, and regular performance updates to the CPO.

Skills

Demand generation leadership

AI-driven marketing

Cross-functional leadership

Data-driven decision making

Job description

Our Mission and Opportunity

Early education is one of the most important determinants of childhood outcomes, a critical support for working families, and a $175B market that remains underserved by modern technology. Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time Cloud 100 company, backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban.

Our Team

Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally.

Who You Are

You're someone who can walk into a running function and tell, quickly, what's actually working versus what's just familiar â and you act on that distinction instead of leaving it in place out of politeness. You build with AI rather than just directing others to use it: your own workflows for content, scoring, and outbound have already changed shape around agentic tools, and you have a real point of view on where AI search and signal-based marketing are taking the discipline next. You hold a high bar for what âgoodâ looks like, including for a team you inherited rather than hired, and you'd rather have a hard conversation early than let underperformance run quietly.

What You'll Do / Scope of Work

• Own the demand generation function's pipeline and revenue number, budget, and existing team from day one.
• Diagnose the current channel mix and team within the first 60â90 days, and make the call on what to keep, retool, or retire.
• Shift the function's measurement and programs from a legacy MQL/form-fill model toward signal- and intent-based marketing.
• Launch at least one channel beyond what's already working â GEO/AEO, dark social, community-led growth, or agentic outbound.
• Embed AI and agentic tooling into core workflows: content production, lead scoring and routing, outbound sequencing, and reporting.
• Partner with Sales leadership on funnel definitions, SLAs, and conversion quality, and report regularly to the CPO on performance and resourcing needs.

What You've Done

• Modernized or turned around an existing demand generation function â not only built one from scratch.
• Personally used AI or agentic tools to rebuild a marketing workflow, with a specific before/after you can describe.
• Launched a channel outside the standard paid/SEO/social mix in the last two years, win or lose.
• Carried a pipeline or revenue target and made real budget reallocation calls based on evidence, not instinct alone.
• Led a team of specialists or directors, including through a leadership transition.

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.