Head of Demand Gen & Growth AI

Brightwheel; United States; Hybrid; USD 150,000 - 210,000; Full time

Job summary

Brightwheel is seeking a Head of Demand Generation to own the pipeline, budget, and team from day one. You will diagnose current channels, shift the function toward signal- and intent-based marketing, and launch new channels beyond existing successes.

You will embed AI into core workflows and partner with Sales to align on funnel definitions and performance reporting to the CPO. This is a distributed role with US-based teams and select offices.

Qualifications

• Experience leading a demand generation function end-to-end.
• Proven ability to shift from legacy MQL/form-fill to signal/intent-based marketing.
• Experience launching new channels beyond current channels.
• Track record of managing pipelines and budgets with evidence-based decisions.
• Experience leading and developing a team of specialists or directors.

Responsibilities

• Own the demand generation pipeline's revenue, budget, and team from day one.
• Diagnose channel mix and team effectiveness within 60–90 days and decide what to keep or retire.
• Shift measurement toward signal- and intent-based marketing across programs.
• Launch at least one new channel beyond current successes (GEO/AEO, dark social, etc.).
• Embed AI and agentic tooling into content, scoring, routing, outbound, and reporting.
• Partner with Sales on funnel definitions, SLAs, and regular performance updates to the CPO.

Skills

Demand generation leadership

AI-driven marketing

Cross-functional leadership

Data-driven decision making

Job description

Brightwheel is seeking a Head of Demand Generation to own the pipeline, budget, and team from day one. You will diagnose current channels, shift the function toward signal- and intent-based marketing, and launch new channels beyond existing successes.

You will embed AI into core workflows and partner with Sales to align on funnel definitions and performance reporting to the CPO. This is a distributed role with US-based teams and select offices.