Head of Demand Gen - AI-Driven B2B SaaS Growth

Remotely; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Easygenerator seeks a Head of Demand Generation to own the end-to-end demand engine across paid, organic, website, SEO/GEO, content, and conversion. You will translate product positioning into high‑performing programs that drive qualified pipeline and revenue.

As a commercially accountable leader, you will blend editorial judgment, digital design, and growth discipline to influence pipeline quality, conversion, and growth strategy across multiple channels.

Qualifications

• 5+ years in B2B SaaS digital growth with 2+ years leading teams.
• Proven pipeline growth and ownership of €2M+ budget.
• Strong expertise in paid, CRO, and SEO/GEO.
• Editorial judgment, digital design understanding, and enterprise sales awareness.
• Analytical and commercially driven.
• Hands‑on experience with AI agents and agentic workflows (e.g. Claude).

Responsibilities

• Own paid, organic, website, and conversion channels.
• Translate growth targets into priorities and roadmaps.
• Deliver predictable marketing-sourced pipeline while balancing short‑ and long-term growth.
• Lead website structure, messaging, UX, landing pages, and CRO.
• Partner with PMM to ensure clear, differentiated positioning.
• Maintain clarity, credibility, and performance across touchpoints.
• Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
• Build scalable SEO/GEO and intent‑based content clusters to grow authority and long‑term pipeline.
• Lead revenue‑focused content aligned to buyer journey and enterprise sales.
• Ensure digital design supports differentiation, clarity, and conversion.
• Own marketing‑sourced pipeline targets and key revenue KPIs.
• Build quarterly growth plans and improve funnel bottlenecks.
• Lead paid, content, web, and design teams.
• Establish scalable processes and experimentation frameworks.
• Partner closely with PMM, Revenue, and Leadership.

Skills

B2B SaaS growth

Team leadership

Pipeline ownership

Paid & organic growth

SEO/GEO expertise

Content strategy

Analytics & KPIs

AI workflows

Tools

Claude

LLM tooling

Job description

Easygenerator seeks a Head of Demand Generation to own the end-to-end demand engine across paid, organic, website, SEO/GEO, content, and conversion. You will translate product positioning into high‑performing programs that drive qualified pipeline and revenue.

As a commercially accountable leader, you will blend editorial judgment, digital design, and growth discipline to influence pipeline quality, conversion, and growth strategy across multiple channels.