Senior Manager, Customer Advocacy & References

Fireworks AI; United States; Remote; USD 150,000 - 230,000; Full time

Job summary

Fireworks is seeking a Senior Manager of Customer Marketing to lead advocacy, references, and customer storytelling at scale. You will own the strategy, build programs, and partner with Sales, Revenue Marketing, DevRel, Product Marketing, and Product to showcase customer value and drive expansion.

You’ll turn customer voices into measurable proof points, coordinating across customer engineering teams, CIOs/CTOs, and industry peers.

Qualifications

• 7+ years in B2B marketing with focus on customer advocacy or reference programs in SaaS/cloud
• Experience building advocacy programs from scratch across large enterprise accounts
• Ability to recruit and manage executive advocates (CIO/CTO) and document customer value

Responsibilities

• Build and run customer advocacy programs with engineers, ML leads, and executives
• Develop and manage reference programs for complex enterprise deals
• Create customer stories with measurable outcomes (latency, cost, performance)
• Collaborate with Sales, Product Marketing, and CS to scale references and advocacy
• Lead events and co-marketing with customers to drive expansion

Skills

B2B marketing

Advocacy programs

Enterprise experience

Executive relationships

Strong writing

Cross-functional

Public speaking

Tools

Influitive

Salesforce

HubSpot

Job description

Fireworks is seeking a Senior Manager of Customer Marketing to lead advocacy, references, and customer storytelling at scale. You will own the strategy, build programs, and partner with Sales, Revenue Marketing, DevRel, Product Marketing, and Product to showcase customer value and drive expansion.

You’ll turn customer voices into measurable proof points, coordinating across customer engineering teams, CIOs/CTOs, and industry peers.