Head of Customer Marketing & Solutions Growth

BairesDev; New Jersey; A distancia; USD 140.000 - 220.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Work-from-home hardware setup

PTO and parental leave

Healthcare coverage (Vision and Dental

Life Insurance

401K Plan

Diverse and multicultural environment

Descripción de la vacante

BairesDev in the United States (New Jersey) invites you to lead a new Customer and Solutions Marketing area. You will own positioning for go-to-market plans, build and scale a multi-functional team, and partner with executives across Sales, Client Engagement, Delivery, and Marketing from day one.

You will drive messaging frameworks, collateral quality, and revenue-focused campaigns, including events and client references, with a strong emphasis on growth and cross-sell opportunities across large

Formación

• 8+ years of B2B marketing experience, including 4+ years in a leadership role.
• 3+ years as a Product Marketing Manager/Director owning positioning, messaging and launches in a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.
• Experience in customer marketing including upsell/cross-sell campaigns, client case studies and references, client events and webinars, ABM to existing accounts.
• Proficiency in copy management including briefing, editing and quality control of B2B copy, and managing writers.

Responsabilidades

• Own product marketing hands-on, defining positioning and messaging for GTM plans for service lines and offerings, plus competitive intel.
• Lead Sales Collateral and Copywriting teams, set frameworks, deliver pitch decks and proposals used by Sales.
• Lead Customer Marketing and Events, build upsell/cross-sell campaigns, client references, and advocacy programs with Sales targets.
• Build the new area by hiring, defining KPIs (collateral adoption, influenced pipeline, revenue from existing accounts).
• Partner with Sales to identify win-rate gaps by segment and close them through messaging and enablement.

Conocimientos

B2B marketing

Leadership

Product marketing

Copy management

ABM

Campaign management

Educación

Bachelor's degree

Herramientas

Marketing collateral tools

Descripción del empleo

BairesDev in the United States (New Jersey) invites you to lead a new Customer and Solutions Marketing area. You will own positioning for go-to-market plans, build and scale a multi-functional team, and partner with executives across Sales, Client Engagement, Delivery, and Marketing from day one.

You will drive messaging frameworks, collateral quality, and revenue-focused campaigns, including events and client references, with a strong emphasis on growth and cross-sell opportunities across large