Head of Customer Growth & Solutions Marketing

BairesDev; Texas; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

WFH hardware setup

PTO & parental leave

Competitive compensation

Healthcare coverage

Life Insurance

401K plan

Diverse and multicultural environment

Mentorship & growth opportunities

Job summary

BairesDev is seeking a Head of Customer and Solutions Marketing to build and lead a new customer marketing area in a hands-on leadership role. You will report to the CMO and shape strategy, guiding a team across three functions to convert our client base and collateral into measurable revenue growth.

You will own positioning, messaging, and launches for service lines and new offerings, while driving campaigns, client references, and executive events.

Qualifications

• 8+ years of B2B marketing experience, including 4+ years in a leadership role.
• 3+ years as Product Marketing Manager or Director, owning positioning, messaging, and launches at a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.
• Experience in customer marketing, including upsell/cross-sell campaigns, client case studies and references, client events and webinars, and ABM to existing accounts.
• Proficiency in copy management, including briefing, editing, and quality control of B2B copy, and managing writers.

Responsibilities

• Own product marketing hands-on, defining positioning and messaging for go-to-market plans and maintaining competitive intelligence.
• Lead the Sales Collateral and Copywriting teams, setting frameworks and delivering pitch decks, case studies, one-pagers, and proposals.
• Lead Customer Marketing and Events, building upsell/cross-sell campaigns, executive events, client references, and advocacy programs with revenue targets.
• Build the new area by hiring, defining KPIs (collateral adoption, pipeline influence, revenue) and reporting to the CMO and exec team.
• Partner with Sales leadership to identify win-rate gaps by segment and close them through messaging and enablement.

Skills

B2B marketing

Leadership

Copy management

Customer marketing

ABM programs

Education

Bachelor's degree in Marketing/Business/Communications/Economics/Engineering

Job description

BairesDev is seeking a Head of Customer and Solutions Marketing to build and lead a new customer marketing area in a hands-on leadership role. You will report to the CMO and shape strategy, guiding a team across three functions to convert our client base and collateral into measurable revenue growth.

You will own positioning, messaging, and launches for service lines and new offerings, while driving campaigns, client references, and executive events.