Head of Solutions Marketing — Growth & Customer Marketing

BairesDev; Austin (TX); Remote; USD 140,000 - 200,000; Full time

Benefits offered by this job

Home hardware setup

PTO

Healthcare coverage

Life Insurance

401K

Diverse environment

Mentorship

Job summary

BairesDev in Austin is seeking a global-minded Head of Solutions Marketing to build and lead a new Customer Marketing area, reporting to the CMO. This hands-on leadership role will transform our existing client base and sales collateral into a genuine growth lever, inheriting a team of about eight across three functions from day one.

You will own product marketing, lead collateral and events, and build upsell/cross-sell campaigns with revenue targets, while defining KPIs and collaborating with

Qualifications

• 8+ years of overall B2B marketing experience, including 4+ years in a leadership role.
• 3+ years as a Product Marketing Manager or Director owning positioning, messaging, and launches at a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.
• Experience in customer marketing, including upsell/cross-sell campaigns, client case studies and references, client events and webinars, and ABM to existing accounts.
• Proficiency in copy management, including briefing, editing, and quality control of B2B copy, and managing writers.

Responsibilities

• Own product marketing hands-on, defining positioning and messaging for go-to-market plans for our service lines and new offerings, and maintaining competitive intelligence on competitors.
• Lead the Sales Collateral and Copywriting teams, setting the positioning and messaging frameworks briefing and quality standards, and delivering pitch decks, case studies, one-pagers, and proposals that Sales measurably uses.
• Lead Customer Marketing and Events, building upsell and cross‑sell campaigns, executive events, client references, and advocacy programs with revenue targets agreed with Sales and Client Engagement.
• Build the new area by hiring, defining KPIs such as collateral adoption by Sales, influenced pipeline, and revenue from existing accounts, and reporting results to the CMO and executive team.
• Partner with Sales leadership to identify win‑rate gaps by segment and close them through messaging, collateral, and enablement.

Skills

B2B marketing leadership

Product marketing

Messaging & positioning

ABM campaigns

Copy management

Team leadership

Education

Bachelor's in marketing/related field

Job description

BairesDev in Austin is seeking a global-minded Head of Solutions Marketing to build and lead a new Customer Marketing area, reporting to the CMO. This hands-on leadership role will transform our existing client base and sales collateral into a genuine growth lever, inheriting a team of about eight across three functions from day one.

You will own product marketing, lead collateral and events, and build upsell/cross-sell campaigns with revenue targets, while defining KPIs and collaborating with