Head of Customer Marketing & Growth

BairesDev; Houston (TX); Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Work-from-home hardware setup

Paid time off and parental leave

Competitive compensation package

Healthcare coverage (Vision and Dental

Life Insurance

401K Plan

Diverse and multicultural environment

Mentorship and career growth

Job summary

BairesDev is building a new Customer Marketing area and seeks a leader to define strategy, hire a team, and align with the CMO. You will own product marketing, messaging, and launch processes across service lines and new offerings, while setting standards for collateral and campaigns.

You will lead teams across Sales collateral, copywriting, and customer marketing to drive upsell, cross-sell, and executive events with revenue targets aligned to Sales and Client Engagement.

Qualifications

• 8+ years in B2B marketing with 4+ years in a leadership role.
• 3+ years as Product Marketing Manager or Director owning positioning and launches.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.
• Experience in customer marketing, including upsell/cross-sell campaigns and client events.
• Proficiency in briefing, editing, and quality control of B2B copy.

Responsibilities

• Own product marketing hands-on, defining positioning and messaging for go-to-market plans and maintaining competitive intel on competitors.
• Lead the Sales Collateral and Copywriting teams, delivering pitch decks, case studies, one-pagers, and proposals used by Sales.
• Lead Customer Marketing and Events, building upsell and cross-sell campaigns, executive events, client references, and advocacy programs.
• Build the new area by hiring, defining KPIs such as collateral adoption, influenced pipeline, and revenue from existing accounts.
• Partner with Sales leadership to identify win-rate gaps by segment and close them through messaging and enablement.

Skills

B2B marketing leadership

Product marketing leadership

Customer marketing

Copy management

ABM campaigns

Education

Bachelor's degree in Marketing/Business/Communications/Economics/Engineering

Job description

BairesDev is building a new Customer Marketing area and seeks a leader to define strategy, hire a team, and align with the CMO. You will own product marketing, messaging, and launch processes across service lines and new offerings, while setting standards for collateral and campaigns.

You will lead teams across Sales collateral, copywriting, and customer marketing to drive upsell, cross-sell, and executive events with revenue targets aligned to Sales and Client Engagement.