Head of Customer Journey Analytics & Personalization

VML; Costa Mesa (CA); Hybrid; USD 125,000 - 295,000; Full time

Job summary

A leading creative agency in Costa Mesa is seeking a Customer Journey Analyst to leverage deep analytical insights to manage, analyze, and optimize customer journeys. You will oversee data management and develop personalization strategies to enhance customer engagement and drive business growth. The ideal candidate will possess expert data analysis skills and experience with marketing technologies. A competitive salary range between $125,000 and $295,000 USD is offered, along with a hybrid work model.

Qualifications

• Expert-level skills in data analysis, interpretation, and visualization.
• Proficiency with analytics tools like Google Analytics and Adobe Suite.
• Strong understanding of A/B testing methodologies.

Responsibilities

• Manage and optimize customer journeys based on behavioral data and insights.
• Oversee data types and sources for a unified customer view.
• Collaborate across departments to enhance customer experience.

Skills

Data analysis

Data management

Marketing technology

Strategic thinking

Customer empathy

Communication

Project management

A/B testing

Tools

Google Analytics

Adobe Suite

Salesforce

Job description

A leading creative agency in Costa Mesa is seeking a Customer Journey Analyst to leverage deep analytical insights to manage, analyze, and optimize customer journeys. You will oversee data management and develop personalization strategies to enhance customer engagement and drive business growth. The ideal candidate will possess expert data analysis skills and experience with marketing technologies. A competitive salary range between $125,000 and $295,000 USD is offered, along with a hybrid work model.