Director of Customer Journey Analytics & Personalization

twentysix; Costa Mesa (CA); Hybrid; USD 125,000 - 295,000; Full time

Job summary

VML, part of WPP, is seeking a data-driven professional to optimize customer journeys and personalization. You will drive analytics, govern data sources, and orchestrate cross-channel touchpoints to boost engagement and business growth.

Responsibilities include KPI definition, predictive insights, A/B testing, and collaboration with marketing, product, and analytics teams. This role is hybrid, based in Costa Mesa, with a competitive base salary.

Qualifications

• Analytical proficiency with data interpretation and visualization.
• Experience managing data from CRM, CDP, and web analytics.
• Deep understanding of marketing technology stacks (Adobe/SFMC a plus).
• Ability to translate data into actionable customer experience strategies.
• Strong communication to present insights to non-technical stakeholders.

Responsibilities

• Oversee customer journey analytics and personalization across channels.
• Define KPIs and build dashboards to track journey performance.
• Govern data sources and ensure data quality and compliance.
• Design and run experiments to optimize personalized experiences.
• Collaborate with cross-functional teams to implement journey orchestration.

Skills

Analytical Prowess

Data Management

Marketing Technology

Strategic Thinking

Customer Empathy

Communication & Storytelling

Project Management

Experimentation Mindset

Impact Orientation

Job description

VML, part of WPP, is seeking a data-driven professional to optimize customer journeys and personalization. You will drive analytics, govern data sources, and orchestrate cross-channel touchpoints to boost engagement and business growth.

Responsibilities include KPI definition, predictive insights, A/B testing, and collaboration with marketing, product, and analytics teams. This role is hybrid, based in Costa Mesa, with a competitive base salary.