Adobe Target & Journey Optimizer Specialist

U.S. Bank; Chicago (IL); Hybrid; USD 105,000 - 124,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

401(k) and employer-funded retirement

Paid vacation and holidays

Disability and parental leave

Job summary

U.S. Bank is seeking a seasoned digital analytics and personalization expert to drive data-driven decisions across large-scale marketing initiatives.

You will leverage Adobe Target, Adobe Journey Optimizer, and Adobe Experience Cloud tools to enable onsite personalization and multi-channel campaigns. You will collaborate with marketing, analytics, risk, and technology partners in Agile environments, measure outcomes, and optimize journeys while ensuring governance and data compliance across

Qualifications

• Bachelor's degree or equivalent work experience.
• 5+ years in data analytics, digital targeting and personalization.
• Experience with Adobe Target and Journey Optimizer preferred.

Responsibilities

• Lead data-driven personalization and multi-channel journey orchestration.
• Design solutions using Adobe Target/Journey Optimizer for cross-channel campaigns.
• Collaborate with marketing, analytics, risk and tech teams in Agile settings.

Skills

Adobe Target

Adobe Journey Optimizer

Adobe Experience Platform

Adobe Analytics

HTML/CSS/DOM

JavaScript/jQuery

RESTful APIs

Agile marketing

Digital targeting

Data analytics

Education

Bachelor's degree or equivalent

Tools

Tag management systems

A/B testing tools

Web analytics tools

Job description

U.S. Bank is seeking a seasoned digital analytics and personalization expert to drive data-driven decisions across large-scale marketing initiatives.

You will leverage Adobe Target, Adobe Journey Optimizer, and Adobe Experience Cloud tools to enable onsite personalization and multi-channel campaigns. You will collaborate with marketing, analytics, risk, and technology partners in Agile environments, measure outcomes, and optimize journeys while ensuring governance and data compliance across