Head of Customer and Solutions Marketing - Remote Work

BairesDev; Cambridge (MA); Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Remote-friendly work environment

Healthcare coverage

401(K) plan

PTO & parental leave

Life Insurance

Job summary

BairesDev is seeking a dynamic Head of Customer and Solutions Marketing to build and lead a new marketing area from scratch. You will report to the CMO and manage a small, high-caliber team across Sales, Client Engagement, Delivery, and Marketing from day one.

You will own positioning, messaging, and go-to-market plans for service lines, while delivering compelling collateral and templates used by Sales to win business. Remote work with global collaboration is expected.

Qualifications

• Minimum 8+ years in B2B marketing with 4+ years in leadership roles.
• Hands-on product marketing experience, including launches and messaging.
• Strong ability to lead multiple teams and align with sales.

Responsibilities

• Own product marketing strategy, positioning, and go-to-market for service lines.
• Lead Sales Collateral and Copywriting teams with defined frameworks and standards.
• Build customer marketing programs including upsell/cross-sell campaigns and events.
• Hire and scale the new area, define KPIs, and report results to the CMO.

Skills

Leadership

B2B marketing

Product marketing

ABM

Copy management

Team management

Strategic planning

Education

Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering

Tools

Salesforce

HubSpot

Google Analytics

Job description

At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

Head of Customer and Solutions Marketing at BairesDev

In this role, you'll build and lead a new Customer Marketing area from the ground up, reporting directly to the CMO. This is a hands-on leadership position where you'll turn our existing client base and our sales collateral into a genuine growth lever for the company. This is your opportunity to inherit an experienced team of about eight people across three functions, define the strategy yourself, and work with executives across Sales, Client Engagement, Delivery, and Marketing from day one.

What You'll Do:

• Own product marketing hands-on, defining positioning and messaging for go-to-market plans for our service lines and new offerings, and maintaining competitive intelligence on competitors.
• Lead the Sales Collateral and Copywriting teams, setting the positioning and messaging frameworks briefing and quality standards, and delivering pitch decks, case studies, one-pagers, and proposals that Sales measurably uses.
• Lead Customer Marketing and Events, building upsell and cross-sell campaigns, executive events, client references, and advocacy programs with revenue targets agreed with Sales and Client Engagement.
• Build the new area by hiring, defining KPIs such as collateral adoption by Sales, influenced pipeline, and revenue from existing accounts, and reporting results to the CMO and executive team.
• Partner with Sales leadership to identify win-rate gaps by segment and close them through messaging, collateral, and enablement.

What we are looking for:

• 8+ years of overall B2B marketing experience, including 4+ years in a leadership role.
• 3+ years of hands-on experience as a Product Marketing Manager or Director, owning positioning, messaging, and launches at a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.
• Experience in customer marketing, including upsell/cross-sell campaigns, client case studies and references, client events and webinars, and ABM to existing accounts.
• Proficiency in copy management, including briefing, editing, and quality control of B2B copy, and managing writers.

Nice to have:

• Background in IT services, nearshore software outsourcing, or IT staffing (e.g., Globant, EPAM, Endava, Toptal, Thoughtworks, Accenture).
• Experience building a marketing function or team from zero inside a company of 1,000+ employees.
• Prior experience reporting directly to a CMO or sitting on an executive leadership team.

How we make your work (and your life) easier:

• Work-from-home hardware setup.
• PTO, parental leave, and other special leaves.
• An excellent compensation package, well above market average.
• Healthcare coverage (Vision and Dental).
• Life Insurance.
• 401K Plan.
• Diverse and multicultural work environment.
• Collaborate and learn from the global Top 1% of talent in each area.
• Supportive environment with mentorship, promotions, skill development, and diverse growth opportunities.

Join a global team where your unique talents can truly thrive and make a significant impact!