Head of Customer Data & Activation Platforms

3M HEALTHCARE; Nashville (TN); On-site; USD 120,000 - 180,000; Full time

Job summary

Bridgestone in the United States is seeking a Product Manager to own and expand the customer data enrichment and activation platforms, aligning with the Customer 360 vision and strategy across regions, IT, and business units.

You will oversee ~11 projects, manage contracts and costs, drive adoption across functions, and develop business cases for platform expansion, including data warehouse, data platform, marketing automation, and ABM.

Qualifications

• 10+ years of experience in technology, including digital marketing and IT.
• Ability to influence actions and coordinate across cross-border, cross-unit, cross-functional groups without direct authority.
• Fluency in the languages of technology, sales, and marketing.

Responsibilities

• Owns the customer data enrichment and activation platform portion of the enterprise Customer 360 initiative and oversees its ~11 projects, up to 5 concurrently.
• Manages platform contracts, costs, and allocations, providing business oversight for the IT-managed portion.
• Oversees platform value, utility, stability, efficiency, and strategic enterprise benefit; supports adoption across units, borders, partners, and functions.
• Gathers, shapes, and documents requirements; develops business cases for expansion of capabilities.
• Establishes high-trust relationships with stakeholders and partners; collaborates with IT architects and marketing leaders to align with Customer 360 vision.

Skills

Cross-functional collaboration

Stakeholder management

Marketing technology

Data platforms

Education

Bachelor’s degree in Computer Information Systems/CS/Marketing

Tools

Adobe Experience Platform

Job description

Bridgestone in the United States is seeking a Product Manager to own and expand the customer data enrichment and activation platforms, aligning with the Customer 360 vision and strategy across regions, IT, and business units.

You will oversee ~11 projects, manage contracts and costs, drive adoption across functions, and develop business cases for platform expansion, including data warehouse, data platform, marketing automation, and ABM.