Lead, Customer Marketing Products

3M HEALTHCARE; Nashville (TN); On-site; USD 120,000 - 180,000; Full time

Job summary

Bridgestone in the United States is seeking a Product Manager to own and expand the customer data enrichment and activation platforms, aligning with the Customer 360 vision and strategy across regions, IT, and business units.

You will oversee ~11 projects, manage contracts and costs, drive adoption across functions, and develop business cases for platform expansion, including data warehouse, data platform, marketing automation, and ABM.

Qualifications

• 10+ years of experience in technology, including digital marketing and IT.
• Ability to influence actions and coordinate across cross-border, cross-unit, cross-functional groups without direct authority.
• Fluency in the languages of technology, sales, and marketing.

Responsibilities

• Owns the customer data enrichment and activation platform portion of the enterprise Customer 360 initiative and oversees its ~11 projects, up to 5 concurrently.
• Manages platform contracts, costs, and allocations, providing business oversight for the IT-managed portion.
• Oversees platform value, utility, stability, efficiency, and strategic enterprise benefit; supports adoption across units, borders, partners, and functions.
• Gathers, shapes, and documents requirements; develops business cases for expansion of capabilities.
• Establishes high-trust relationships with stakeholders and partners; collaborates with IT architects and marketing leaders to align with Customer 360 vision.

Skills

Cross-functional collaboration

Stakeholder management

Marketing technology

Data platforms

Education

Bachelor’s degree in Computer Information Systems/CS/Marketing

Tools

Adobe Experience Platform

Job description

Position Summary

Provide product management and ownership for Bridgestone’s customer marketing platforms, leading their establishment and expansion. These platforms are used for enrichment and activation of B2C and B2B customer data to enable marketing, personalization, and optimization of customer journeys. Supports alignment of customer data capabilities and adoption across business units, borders, and partners as a crucial link between the West Marketing COE and other functions, particularly IT.

Responsibilities

• Owns the customer data enrichment and activation platform portion of the enterprise Customer 360 initiative and oversees its ~11 projects, up to 5 of which may occur concurrently.
• Manages customer data enrichment and activation platform contracts, costs, and allocations. Provides business oversight of the same for the IT managed portion.
• Oversees the customer data enrichment and activation platform to ensure value, utility, stability, efficiency, and strategic enterprise benefit.
• Supports adoption of customer data enrichment and activation platforms across business units, borders, partners, and functions.
• Contributes to customer data enrichment and activation adoption/utilization reporting and forecasting.
• Performs L2 triage and support for customer data enrichment and activation platforms.
• Develops business cases as required for expansion of customer data enrichment and activation capabilities.
• Gathers, shapes, and documents requirements for customer data enrichment and activation platforms.
• Provides product evangelization, consulting, standards enforcement, and education associated with customer data enrichment and activation platforms, including, but not limited to the:
• Customer data warehouse
• Customer data platform
• Marketing automation platform
• Account-based marketing platform
• Establishes and maintains high‑trust relationships across stakeholders and partners.
• Partners closely with IT enterprise architects, solution architects, agency technical leads, and others to select new technologies and ensure solution designs are aligned with Customer 360 vision and strategy.
• Partners closely with West Marketing COE and West Retail Marketing leaders to align strategy and ensure the customer data enrichment and activation platform appropriately enables their programs, including, but not limited to personalization/email, web, and media.
• Leads various Marketing Performance and Platforms team projects/initiatives as needed.
• Supports, and works across, a broad set of enterprise stakeholders including Core Tire, Mobility, Retail, Airide, Credit, LATAM, Golf, EMEA, APAC, Small & Remote Businesses, IT, and others.

Minimum Qualifications

• 10 years of diverse, relevant experience in technology, including digital marketing, demand & relationship marketing, and/or traditional IT.
• Ability to influence actions and coordinate activity across broad cross-border, cross-business-unit, cross-functional stakeholder groups without direct authority.
• Fluency in the languages of technology, sales, and marketing.

Preferred Qualifications

• Bachelor’s degree in Computer Information Systems, Computer Science, Marketing, or a related discipline.
• Prior use of Adobe Experience Platform.
• MBA.
• Automotive, manufacturing industry, and/or retail experience.
• Experience leading teams and/or directing agency partners.
• PSPO I or PSPO II certification.

Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status or any other characteristic protected by federal, state or local law.