Head of Creator Partnerships & Influencer Marketing

fal; San Francisco (CA); On-site; USD 180,000 - 220,000; Full time

Benefits offered by this job

Visa sponsorship

Relocation assistance

Health insurance

Dental insurance

Vision insurance

Team offsites

Job summary

fal is building a community of creators, filmmakers, designers, and creative technologists at the frontier of generative media. We’re looking for someone to build and own our influencer and UGC program.

You’ll manage the program end to end: identifying creators, building relationships, briefing, negotiating partnerships, and turning great creator work into a repeatable growth channel. This role sits on the Marketing team and works with external partners.

Qualifications

• Experience building and running influencer, creator, or UGC programs end to end.
• Exceptional creative taste and a high bar for quality across creators, concepts, and content.
• Deep familiarity with internet and creator culture across X, TikTok, Instagram, and YouTube.
• Strong understanding of generative media and the emerging AI creator ecosystem.
• Experience sourcing, briefing, negotiating with, and managing creators directly.
• Experience managing creator budgets, contracts, usage rights, whitelisting, and paid partnerships.
• Highly organized, resourceful, and comfortable managing multiple partnerships at once.

Responsibilities

• Manage fal’s influencer and UGC strategy and program.
• Build a curated network of creators, AI filmmakers, designers, and creative technologists who are a strong fit for fal.
• Own creator partnerships end to end, from sourcing and outreach through briefing, negotiation, content review, and measurement.
• Develop long-term relationships with creators who become recurring collaborators and genuine advocates for fal.
• Activate creators around model and product launches, including early access, sponsored projects, credits, and original concepts.
• Maintain a high creative bar across everything we put our name behind.
• Build repeatable systems for sourcing, contracting, tracking, and measuring creator partnerships.
• Identify strong creator content and amplify what works.

Skills

Influencer program management

Creator partnerships

Negotiation

Budget management

Relationship building

Content review

Job description

fal is building a community of creators, filmmakers, designers, and creative technologists at the frontier of generative media. We’re looking for someone to build and own our influencer and UGC program.

You’ll manage the program end to end: identifying creators, building relationships, briefing, negotiating partnerships, and turning great creator work into a repeatable growth channel. This role sits on the Marketing team and works with external partners.