Head of Creative, Performance Design & Growth

Directive-; Detroit (MI); Remote; USD 160,000 - 185,000; Full time

Benefits offered by this job

Annual base salary $160,000-$185,000

Comprehensive benefits

Unlimited PTO

Annual bonus

Job summary

Directive Consulting is a remote-first B2B marketing agency seeking a Head of Creative to lead the Performance Design team. You’ll own the department’s creative vision, strategy, and P&L, while mentoring designers and motion contractors to deliver high-performing work.

You’ll collaborate with paid media and client success teams, embed data-informed approaches, and drive AI-enabled production workflows. This role reports to senior leadership and operates from a home office in the US.

Qualifications

• 5+ years in creative roles within performance marketing, paid media, or growth-focused agency environments.
• Proven track record in managing creative teams and balancing creative quality with business outcomes.
• Comfortable presenting department strategy and financial projections to VPs and CMOs, as well as reviewing a creative brief.

Responsibilities

• Own the creative vision and quality standard for the Performance Design department.
• Ensure all work meets craft and conversion benchmarks — great looking and built to perform.
• Review and elevate creative across paid social, display, video, and landing page formats.
• Build systems and workflows that support excellent creative output for clients internally and externally.
• Ensure campaigns are evaluated as a whole rather than just ads.
• Partner with senior leadership to develop a unique, ownable creative process that supports DiscoverabilityOS.

Skills

Creative leadership

Strategic thinking

Executive communication

Analytics storytelling

Performance marketing

Ownership mindset

Tools

EyeQuant

Creatify

Superside

AI creative tools

Job description

Directive Consulting is a remote-first B2B marketing agency seeking a Head of Creative to lead the Performance Design team. You’ll own the department’s creative vision, strategy, and P&L, while mentoring designers and motion contractors to deliver high-performing work.

You’ll collaborate with paid media and client success teams, embed data-informed approaches, and drive AI-enabled production workflows. This role reports to senior leadership and operates from a home office in the US.