Head of Corporate Reputation & Strategy

Boehringer Ingelheim Pharmaceuticals, Inc.; Ridgefield (CT); Hybrid; USD 230,000 - 346,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Retirement savings opportunities

Paid time off

Paid holidays

Disability and life insurance

Other company-sponsored benefits

Job summary

Boehringer Ingelheim Pharmaceuticals, Inc. in Ridgefield, CT, seeks a Director to own the U.S. corporate reputation strategy and enterprise narrative, translating it into a coordinated, measurable program of executive thought leadership, digital, and social engagement.

The role sits on-site with hybrid flexibility 2-3 days per week, coordinating with internal partners to elevate leadership visibility, impact policy discussions, and enhance Boehringer's employer brand.

Qualifications

• Bachelor's degree required; Master's degree preferred.
• 10+ years of experience spanning corporate reputation/communications strategy, executive thought leadership, and healthcare digital/social channel management.
• Demonstrated success building executive visibility and thought leadership programs — ghostwriting/point of view development, leader social presence, and speaking/authorship platforms.
• Proven track record developing and executing successful cross channel initiatives that drive corporate/business objectives (thought leadership, websites, digital media, SEO/SEM, social).
• Experience guiding digital analytics and reputation measurement and driving outcomes-based metrics and optimization.
• Ability to think strategically and execute effectively; superior verbal and written communication skills; strong organizational savvy and business acumen; comfort advising senior executives.
• Demonstrated analytical and quantitative skills, including using data and metrics to build business cases and inform decision making.

Responsibilities

• Own and evolve the U.S. corporate reputation strategy and the enterprise narrative, ensuring one consistent voice across audiences and issues.
• Lead robust external environment scanning, trends analysis to inform strategic planning and thought leadership platform.
• Design and lead the executive thought leadership agenda, identifying signature platforms and priority issues for senior leaders, developing point of view content and speaking/authorship opportunities, and building a sustained cadence of executive visibility that compounds credibility over time.
• Lead the Interconnectedness platform as a core vehicle for executive thought leadership, developing dynamic content and positioning that inform and engage key stakeholders and advance Boehringer's priority issues.
• Build and steward the employer brand in partnership with HR, aligning external reputation and executive voice with the employee value proposition.
• Own reputation research and measurement, tracking reputation and trust movement, share of voice on priority issues, and executive visibility as a core success metric — and translate insights into strategy and continuous optimization.
• Lead GEO/AI discoverability strategy so Boehringer's narrative and its executives' thought leadership are surfaced accurately across search and generative AI environments.
• Develop and execute comprehensive, measurable digital and social campaigns that carry the corporate reputation narrative and amplify executive thought leadership to healthcare professionals, advocacy groups, policymakers, influencers, and the media:
• Drive the creative and editorial development of digital and social content, including executive voiced content and leader social presence that resonates with key audiences and maintains a fresh stream of engagement.
• Develop and deploy effective SEO/SEM strategies to drive targeted awareness, engagement, and traffic; support identification and management of influencers, KOLs, and sponsored partners who extend executive and enterprise reach.
• Measure and consistently grow social and digital engagement across websites and channels; lead audience development, segmentation/targeting, and budget planning, and drive measurable lifts in share of voice and executive visibility.
• Continually assess active channels and programs to gain insights, increase effectiveness, and optimize resources; institute outcomes-based performance metrics and provide counsel to leaders and internal partners on digital, social, and executive presence best practices.

Skills

Strategic thinking

Executive communication

Analytical skills

Digital analytics

SEO/SEM

Cross-functional leadership

Education

Bachelor's degree required; Master's degree preferred

Job description

Boehringer Ingelheim Pharmaceuticals, Inc. in Ridgefield, CT, seeks a Director to own the U.S. corporate reputation strategy and enterprise narrative, translating it into a coordinated, measurable program of executive thought leadership, digital, and social engagement.

The role sits on-site with hybrid flexibility 2-3 days per week, coordinating with internal partners to elevate leadership visibility, impact policy discussions, and enhance Boehringer's employer brand.