Head of CRO

Impact Brands; United States; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Remote work

Home office budget

Health and wellness budget

25+ holidays

Volunteering 2 paid days

Personal development

Professional growth

Annual bonus

Product access

Flatwork culture

Team events

Job summary

IMPACT BRANDS is a fully remote health and wellness company expanding across multiple brands. We are seeking a Head of Conversion Rate Optimization (CRO) to drive the experimentation program and CRO strategy across our portfolio.

This role requires strong analytical thinking, commercial awareness, and the ability to translate customer behavior into measurable revenue growth. You will own the CRO roadmap, collaborate with marketing, product, design, development, analytics, and brand teams, and

Qualifications

• Lead the CRO function and define the CRO strategy, priorities, KPIs, and experimentation roadmap across portfolio of brands.
• Own the end-to-end experimentation process: research, hypothesis generation, prioritization, test design, execution, analysis, and implementation of winning experiments.
• Build data-driven understanding of customer behavior to guide optimization decisions.

Responsibilities

• Lead the CRO function and define the CRO strategy, priorities, KPIs, and experimentation roadmap across our portfolio of brands.
• Own the end-to-end experimentation process: research, hypothesis generation, prioritization, test design, execution, analysis, and implementation of winning experiments.
• Identify high-impact opportunities across landing pages, product pages, checkout, upsells, cross-sells, and post-purchase experiences.
• Improve key commercial metrics including conversion rate, revenue per visitor, average order value, upsell performance, and overall funnel efficiency.
• Use quantitative and qualitative data to understand customer behavior, identify friction points, and uncover growth opportunities.
• Build a systematic experimentation culture focused on learning and sustainable business impact.

Skills

CRO strategy

Experimentation

Data analysis

KPIs

Cross-functional leadership

Marketing collaboration

Job description

Head of CRO

IMPACT BRANDS is a leading contributor to the health and wellness industry. With a journey from 5 to over 350 colleagues, and the expansion to a diverse family of 7+ brands (PureHealth Research, Nation Health MD, Pureance, Trumeta, PetMade, VitalPeak, Nature's Blast). We are dedicated to helping improve the lives of people all over the world.At IMPACT BRANDS, we embrace remote work culture and cherish open-mindedness, high energy, and adaptability qualities that are essential in our dynamic environment. We prioritize the growth of every team member, regardless of their location, offering advancement from intern to leadership roles.IMPACT BRANDS has already positively impacted the lives of 3 million people worldwide. Join us as a Head of Conversion Rate Optimization (CRO) (REMOTE) and let's impact billions together!We're now looking for an experienced Head of Conversion Rate Optimization (CRO) to lead our experimentation and conversion strategy across our portfolio of brands. This is a high-impact role for someone who combines strong analytical thinking with commercial awareness and knows how to turn customer behavior, data, and experimentation into measurable revenue growth.

As Head of CRO, you will own the CRO strategy and experimentation program across IMPACT BRANDS. You will identify the biggest opportunities across our customer journey, build a structured experimentation roadmap, and work closely with marketing, product, design, development, analytics, and brand teams to turn insights into measurable business results.

Our Treats:

• Remote work. We are a fully remote organization, allowing you to work from any location.
• Home office budget. A home office allowance and the possibility to choose between a MacBook or a Windows-based workstation.
• Health and wellness budget. We value your well-being - investment in your health is not just encouraged but actively supported.
• More free time. Enjoy 25+ Working Days of Holidays to recharge and relax from work.
• Volunteering. Embrace the opportunity to dedicate 2 paid days each year towards personal growth and community impact.
• Personal development opportunities. Improve yourself through training online.
• Professional growth. Exceptional performance is recognized and rewarded, offering opportunities for career advancement based on your contributions to our success.
• Achievement Bonus. We celebrate our company's successes by offering an annual bonus.
• Our company products. Get exclusive access to our health and wellness products.
• Flatwork culture. The chance to influence the company right from the start.
• Team spirit. Enjoy regular team-building activities and engaging online events.
• And much more! From a Welcome Package to other amazing perks - we're always thinking of ways to show our appreciation for every team member. Whether it's fun surprises or practical benefits, you’ll always feel valued.

Bits of your job:

• Lead the CRO function and define the CRO strategy, priorities, KPIs, and experimentation roadmap across our portfolio of brands.
• Own the end-to-end experimentation process: research, hypothesis generation, prioritization, test design, execution, analysis, and implementation of winning experiments.
• Identify high-impact opportunities across landing pages, product pages, checkout, upsells, cross-sells, and post-purchase experiences.
• Improve key commercial metrics including conversion rate, revenue per visitor, average order value, upsell performance, and overall funnel efficiency.
• Use quantitative and qualitative data to understand customer behavior, identify friction points, and uncover growth opportunities.
• Build a systematic experimentation culture focused on learning and sustainable business impact rather than simply increasing the number of tests.
• Develop CRO reporting and measurement frameworks that clearly communicate experiment results, insights, and commercial impact.
• Partner with marketing, creative, product, development, analytics, and brand teams to execute optimization initiatives.
• Build and develop the CRO team, processes, and capabilities as the company continues to scale.
• Present CRO performance, insights, and strategic recommendations to CMO.