Head of Content Strategy & AI-Driven Discovery

leapbrands; Charleston (NJ); On-site; USD 190,000 - 230,000; Full time

Job summary

Leapbrands is seeking a Head of Content Strategy to build and lead the Content Strategy capability within the Content Experience Group. You will design scalable content systems that connect customer intent, product value, and business objectives to improve discovery, engagement, decision-making, and conversion across digital and retail touchpoints.

The role focuses on customer intent, search behavior, decision journeys, information architecture, and AI-ready content thinking, partnering with

Qualifications

• Proven track record designing scalable content systems.
• Experience aligning content with product discovery and conversion.
• Ability to lead cross-functional teams and influence stakeholders.

Responsibilities

• Develop customer intent mapping and decision journey content.
• Build PDP and category content frameworks to drive conversion.
• Lead content architecture, taxonomy, and metadata frameworks.
• Shape AI discovery, GEO/AEO readiness, and knowledge content.
• Create category storytelling and product messaging that differentiates.
• Collaborate with Experience Design, Content Production, and Operations teams.

Skills

Content Strategy

AI Content Thinking

Information Architecture

Search Behavior Analysis

Cross-functional Leadership

Commerce Content

Job description

Leapbrands is seeking a Head of Content Strategy to build and lead the Content Strategy capability within the Content Experience Group. You will design scalable content systems that connect customer intent, product value, and business objectives to improve discovery, engagement, decision-making, and conversion across digital and retail touchpoints.

The role focuses on customer intent, search behavior, decision journeys, information architecture, and AI-ready content thinking, partnering with