AI-Driven SEO & Content Strategy Lead

Gen Digital; New York (NY); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

401(k) match

HSA funding

Wellness reimbursement

Home improvement allowance

Education reimbursement

Job summary

Gen Digital seeks a Senior AI Search & SEO Strategist to lead Discoverability and Distribution across organic search, AI-powered discovery surfaces, and the open web. You will shape content strategy for our cybersecurity and identity brands to enhance visibility and authority.

You will drive content briefs, audits, and optimization workflows, collaborating with PR, product, and publishing teams to connect organic and AEO initiatives with brand visibility and customer acquisition goals.

Qualifications

• 5+ years of hands-on SEO and AEO experience with a strong focus on content strategy and organic performance.
• Proven track record of driving measurable organic and AI search improvements through content strategy and optimization.
• Experience creating content briefs and working with freelance writers or agency partners to ensure exceptional content execution.
• Strong analytical skills, comfortable with performance data, and able to translate insights into prioritized action plans.
• Familiarity with AEO, entity SEO, and experience optimizing content for AI-powered search surfaces.

Responsibilities

• Collaborate with technical SEO, web development, UX, and product teams to ensure content strategy and execution align with organic and AI Search best practices.
• Identify and own new brand-visibility and audience-growth projects, earning support from other teams and communicating value and results to leadership.
• Serve as the primary organic and AEO POC for internal and external partners - providing briefs and reviewing deliverables for web development projects, redesigns, system migrations, and other projects to ensure standards are met.
• Champion SEO and AEO best practices throughout the organization, evangelizing standards across marketing, web production, product, and other internal teams.

Skills

SEO

AEO

Content strategy

Editorial optimization

Analytics

Cross-functional

Agency management

Communication

Tools

Semrush

Ahrefs

Google Search Console

Screaming Frog

Looker Studio

Power BI

Google Analytics

Adobe Analytics

Job description

Gen Digital seeks a Senior AI Search & SEO Strategist to lead Discoverability and Distribution across organic search, AI-powered discovery surfaces, and the open web. You will shape content strategy for our cybersecurity and identity brands to enhance visibility and authority.

You will drive content briefs, audits, and optimization workflows, collaborating with PR, product, and publishing teams to connect organic and AEO initiatives with brand visibility and customer acquisition goals.