Enterprise Content Strategy Lead – Growth & AI

Hearst Magazines; New York (NY); Hybrid; USD 139,000 - 179,000; Full time

Benefits offered by this job

Hybrid work

401(k) match

Medical insurance

Dental & Vision

Wellness programs

Employee ERGs

Job summary

iCrossing, a Hearst-backed marketing and technology partner, seeks a Content Strategy Lead to drive multi-year roadmaps and measurable growth across enterprise clients. You’ll shape a unified content system, mentor strategists, and own business outcomes while expanding client relationships and leading strategic conversations with VP/C-suite stakeholders.

This role blends strategy with delivery across SEO, Brand, Technology, CX, and Analytics.

Qualifications

• 10+ years in content strategy with 3+ years leading portfolios or practices.
• Track record growing client relationships and identifying expansion opportunities.
• Experience presenting to VP/C-suite stakeholders.
• Ability to develop methodologies, frameworks, and scalable assets.
• Strong commercial instincts and understands how content drives business value.
• Excellence in stakeholder management, negotiation, and navigating complexity.
• Experience mentoring and developing strategists.
• Deep expertise in content systems, governance, SEO, and measurement.
• Strategic mindset with comfort operating in ambiguity.

Responsibilities

• Define content vision and multi-year roadmaps for enterprise accounts.
• Own content strategy outcomes across a portfolio with consistency and quality.
• Assess client content maturity and architect future-state capabilities.
• Shape how content integrates with broader experience, brand, and tech strategies.
• Develop methodologies, frameworks, and reusable assets for the practice.
• Establish quality standards and governance models across clients and teams.
• Drive AI-enabled content operations and determine where automation adds value.
• Create thought leadership content and contribute to business development.
• Serve as trusted advisor to senior stakeholders shaping content as a business lever.
• Lead cross-functional alignment across SEO, Brand, Technology, CX, and Analytics.
• Mentor and develop content strategists; staff and resource planning.
• Define measurement frameworks linking content to business outcomes.

Skills

Content strategy leadership

Client relationships

VP/C-suite engagement

Methodologies & frameworks

Commercial acumen

Stakeholder management

Mentoring strategists

Content systems & governance

SEO & measurement

Strategic ambiguity handling

Education

Bachelor's degree in English, Communications, Marketing, Business

Job description

iCrossing, a Hearst-backed marketing and technology partner, seeks a Content Strategy Lead to drive multi-year roadmaps and measurable growth across enterprise clients. You’ll shape a unified content system, mentor strategists, and own business outcomes while expanding client relationships and leading strategic conversations with VP/C-suite stakeholders.

This role blends strategy with delivery across SEO, Brand, Technology, CX, and Analytics.