Head of Consumer Growth & Revenue Strategy

Classic Collision; Atlanta (GA); On-site; USD 120,000 - 160,000; Full time

Job summary

Classic Collision's Business Development organization builds and grows demand across our national footprint. This senior role owns consumer demand and the centralized customer engagement function in support of Classic Collision and Ultimate Auto Glass & Electronics (UAG&E).

Reporting to the Chief Strategy Officer, you will lead cross-functional initiatives, evolve the function over time, and partner with Operations and Technology to improve funnel conversion and revenue.

Qualifications

• 10+ years in consumer marketing, demand generation, customer experience, or commercial leadership.
• Experience owning a budget and leading a team; contact center or centralized customer care experience preferred.
• Demonstrated record of improving funnel conversion and linking that improvement to revenue.
• Working knowledge of consumer marketing channels and marketing technology.
• Analytically rigorous, able to translate detail into executive-ready conclusions.
• Operator mentality, comfortable building a function rather than managing a steady state.
• Automotive, insurance, or field services experience is helpful but not required.
• Bachelor's degree or equivalent experience.

Responsibilities

• Own and grow consumer demand, including insurance and customer-pay, in coordination with Business Development leadership.
• Own strategy and performance for the Classic Collision Care Team, the centralized customer contact function, and support the same function at UAG&E.
• Own the customer journey from first contact through repair order creation, and close the conversion gaps across it.
• Own consumer-facing marketing, including brand, website, digital acquisition, search, and reputation management, across Classic Collision and UAG&E.
• Develop the commercial strategy for growth by customer channel, partnering with Operations on execution.
• Build the commercial analytics infrastructure needed to identify leading indicators of revenue performance, and define the metrics that matter most.
• Evaluate, pilot, and scale customer engagement technology, and manage the associated vendor relationships.
• Build the business case for commercial investments, hold them to a defined return standard, and hire and develop the team.

Skills

Marketing leadership

Demand generation

Customer experience

Analytics

Executive communication

Budget ownership

Team building

Education

Bachelor's degree or equivalent experience

Tools

Microsoft Office

Job description

Classic Collision's Business Development organization builds and grows demand across our national footprint. This senior role owns consumer demand and the centralized customer engagement function in support of Classic Collision and Ultimate Auto Glass & Electronics (UAG&E).

Reporting to the Chief Strategy Officer, you will lead cross-functional initiatives, evolve the function over time, and partner with Operations and Technology to improve funnel conversion and revenue.