Head of Branded Consumer Experience Strategy

Jobtailor; Massachusetts; On-site; USD 140,000 - 200,000; Full time

Job summary

Pfizer in Massachusetts seeks a senior digital strategy leader to drive the future-state vision for branded consumer digital experiences. You will build on an initial strategy, secure sign-off, and partner with UX, product, and delivery teams to execute the plan.

You will socialize the future state across stakeholders, lead conversations with MLR/RC for conceptual approval, and help implement a unified design system and playbooks to support brand.com changes and a scalable operating model.

Qualifications

• Bachelor's degree with 8+ years of experience in digital strategy or related fields.
• 10+ years in digital strategy, experience strategy, product, and/or customer experience.
• Proven track record translating strategy into implementations such as design systems, playbooks, componentry, or operating models.
• Deep expertise in human-centered design and journey mapping.
• Strong partnership skills, especially across UX, product, and delivery.
• Strong analytical ability to solve consumer pain points.
• Demonstrated ability to influence senior leaders and colleagues at all levels.
• Role model for the PFE Values (Courage, Excellence, Equity, Joy)

Responsibilities

• Help drive the future-state strategy for Pfizer's branded consumer digital experiences
• Build upon a preliminary strategy for branded consumer digital experiences
• Finalize the strategy and get sign off
• Partner with UX, product, and delivery teams to execute the agreed direction
• Finalize and socialize the future state of branded consumer digital experiences
• Lead conversations with MLR/RC for conceptual approval
• Collaborate with the UX team for a unified design system implementation
• Develop a playbook that supports brand.com changes
• Ensure the new operating model is effectively executed

Skills

Digital Strategy

Human-Centered Design

Journey Mapping

Design Systems

Playbooks

Operating Models

Education

Bachelor's degree

Job description

Pfizer in Massachusetts seeks a senior digital strategy leader to drive the future-state vision for branded consumer digital experiences. You will build on an initial strategy, secure sign-off, and partner with UX, product, and delivery teams to execute the plan.

You will socialize the future state across stakeholders, lead conversations with MLR/RC for conceptual approval, and help implement a unified design system and playbooks to support brand.com changes and a scalable operating model.