Senior Strategy Director - Brand & Experience

Publicis Groupe ANZ; New York (NY); On-site; USD 107,000 - 171,000; Full time

Job summary

Publicis Groupe in New York is seeking a Director, Strategy to lead the development of integrated brand and experience strategy across portfolios, franchises, or therapeutic areas. You will shape brand positioning, messaging, and narrative to drive growth and stronger customer experiences across channels.

The role requires guiding senior clients and internal partners, mentoring teams, and delivering data-driven, insight-led strategies that differentiate brands in healthcare and regulated markets.

Qualifications

• 5+ years of experience in brand strategy, experience strategy, or integrated planning.
• Ability to lead positioning, messaging, and experience strategy for complex brands.
• Strong leadership, facilitation, and storytelling skills; comfort influencing senior stakeholders.
• Desire to work in healthcare agency culture; AI to improve workflows.
• Deep healthcare or regulated category experience preferred.

Responsibilities

• Direct development of strategic imperatives, critical success factors, brand positioning, value propositions, messaging frameworks, and brand architecture.
• Champion the impact of brand building for the clients and ensure proactive strategic support.
• Define and guide integrated brand and experience strategy across channels and touchpoints.
• Translate brand strategy into experience principles, journeys, and omnichannel frameworks.
• Serve as day-to-day strategist to clients, shaping go-to-market direction.
• Partner with Creative, Media, Data, and Technology leadership to inform execution.
• Ensure consistency of brand meaning, tone, and expression across experiences.
• Contribute to presentations, workshops, and sessions with senior client stakeholders.
• Mentor and develop strategy talent with standards for rigor and integration.

Skills

Brand strategy

Experience strategy

Leadership

Storytelling

AI in workflows

Healthcare experience

Job description

Publicis Groupe in New York is seeking a Director, Strategy to lead the development of integrated brand and experience strategy across portfolios, franchises, or therapeutic areas. You will shape brand positioning, messaging, and narrative to drive growth and stronger customer experiences across channels.

The role requires guiding senior clients and internal partners, mentoring teams, and delivering data-driven, insight-led strategies that differentiate brands in healthcare and regulated markets.