Head of BI & Analytics - Performance Marketing

Launch Potato; Jersey City (NJ); On-site; USD 120,000 - 150,000; Full time

Job summary

Launch Potato is seeking a Lead BI Developer to own the reporting infrastructure powering decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners.

You’ll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses across

Qualifications

• Expert SQL and ability to work with unstructured, complex data to extract insights.
• Ownership of reporting and a drive to make data literacy widespread across teams.
• Experience in performance marketing optimization, linking data to campaign outcomes.
• Advanced LookML development or equivalent in Power BI / Tableau to architect complex models.
• Curiosity and business depth; ability to become a trusted analytical partner.

Responsibilities

• Own the reporting infrastructure powering decision-making across multiple verticals.
• Partner with Yield, Paid Media, and Account Management to identify trends and conduct retrospective analyses.
• Ensure dashboards are used, understood, and acted upon, not just delivered.
• Progress from dashboard builder to proactive analytical partner with a growth path.

Skills

SQL

Unstructured data

Reporting ownership

Data literacy

Performance marketing optimization

Business acumen

Curiosity & growth

Tools

LookML development

Power BI

Tableau

Job description

Launch Potato is seeking a Lead BI Developer to own the reporting infrastructure powering decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners.

You’ll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses across