Director, Audience Intelligence Products| US: Remote

BuddiesHR; United States; Remote; USD 150,000 - 159,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k)

Job summary

Circana is seeking a Product Leader for Audience & Signal Intelligence to define products turning signals into actionable audience insights. You will establish strategy for audience creation, enrichment, activation, and measurement to deliver value to brands, retailers, media, and agencies.

You will partner with data science, privacy, tech, and commercial teams to build roadmap, capabilities, and go-to-market plans for predictive models and AI-enabled recommendations.

Qualifications

• Leadership in audience analytics, AdTech, MarTech, or related field.
• Experience with audience segmentation, identity frameworks, data activation, and media measurement.
• Familiarity with privacy-conscious data practices and evolving industry standards.
• Experience commercializing data-driven or AI-enabled products.
• Strong strategic, analytical, and client-facing skills.
• Ability to lead across technical and nontechnical teams.

Responsibilities

• Define the vision and roadmap for audience and signal intelligence products.
• Develop capabilities for audience discovery, segmentation, enrichment, activation, and measurement.
• Identify opportunities to combine consumer, purchase, media, and behavioral signals responsibly.
• Partner with data science, identity, privacy, technology, and commercial teams.
• Establish product requirements for predictive audience models and AI-enabled recommendations.
• Build partnerships and integrations to extend product reach and client value.
• Develop commercialization strategies, including use cases, packaging, and pricing.
• Monitor industry developments related to identity, privacy, audience addressability, and data collaboration.
• Serve as a senior product expert with clients, partners, and internal stakeholders.

Skills

Audience analytics

AdTech/MarTech

Data activation

Privacy practices

AI-enabled products commercialization

Strategic / client-facing

Cross-functional leadership

Education

Bachelor’s degree or equivalent experience

Advanced degree preferred

Job description

Job Category: Product

Requisition Number: SRDIR023193

• Posted : October 28, 2026
• Full-Time
• Remote

Locations

Showing 1 location

Remote- US United States

Description

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer-packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified by Great Place To Work. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com.

Role Overview

The Product Leader, Audience & Signal Intelligence will define products that transform consumer, shopper, media, transaction, and behavioral signals into actionable audience intelligence. This leader will establish the strategy for audience creation, enrichment, activation, and measurement while ensuring that the products deliver meaningful value to brands, retailers, media organizations, and agency partners.

Job Responsibilities

• Define the vision and roadmap for audience and signal intelligence products.
• Develop capabilities that enable audience discovery, segmentation, enrichment, activation, and measurement.
• Identify opportunities to combine consumer, purchase, media, and behavioral signals responsibly.
• Partner with data science, identity, privacy, technology, and commercial teams.
• Establish product requirements for predictive audience models and AI-enabled recommendations.
• Build partnerships and integrations that extend product reach and client value.
• Develop commercialization strategies, including use cases, packaging, and pricing.
• Monitor industry developments related to identity, privacy, audience addressability, and data collaboration.
• Serve as a senior product expert with clients, partners, and internal stakeholders.

Requirements

• Product leadership experience in audience analytics, AdTech, MarTech, consumer data, or related fields.
• Understanding of audience segmentation, identity frameworks, data activation, and media measurement.
• Familiarity with privacy-conscious data practices and evolving industry standards.
• Experience commercializing data-driven or AI-enabled products.
• Strong strategic, analytical, and client-facing skills.
• Ability to lead across technical and nontechnical teams.>
• Bachelor’s degree or equivalent experience; advanced degree preferred.

Beyond technical skills, experience, and role-specific attributes, these shared behaviors are fundamental to our culture and success. We seek individuals who consistently demonstrate and champion these behaviors in daily work:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location: US Remote

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $150,000 to $159,000 USD.

This job is also eligible for pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k)to eligible employees.

An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice . Your current employer will not be contacted without your permission.

You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.

This position is expected to remain open for approximately 30 days and may close earlier if sufficient qualified candidates are identified.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.