Head of Audience Intelligence & Signals

BuddiesHR; United States; Remote; USD 150,000 - 159,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k)

Job summary

Circana is seeking a Product Leader for Audience & Signal Intelligence to define products turning signals into actionable audience insights. You will establish strategy for audience creation, enrichment, activation, and measurement to deliver value to brands, retailers, media, and agencies.

You will partner with data science, privacy, tech, and commercial teams to build roadmap, capabilities, and go-to-market plans for predictive models and AI-enabled recommendations.

Qualifications

• Leadership in audience analytics, AdTech, MarTech, or related field.
• Experience with audience segmentation, identity frameworks, data activation, and media measurement.
• Familiarity with privacy-conscious data practices and evolving industry standards.
• Experience commercializing data-driven or AI-enabled products.
• Strong strategic, analytical, and client-facing skills.
• Ability to lead across technical and nontechnical teams.

Responsibilities

• Define the vision and roadmap for audience and signal intelligence products.
• Develop capabilities for audience discovery, segmentation, enrichment, activation, and measurement.
• Identify opportunities to combine consumer, purchase, media, and behavioral signals responsibly.
• Partner with data science, identity, privacy, technology, and commercial teams.
• Establish product requirements for predictive audience models and AI-enabled recommendations.
• Build partnerships and integrations to extend product reach and client value.
• Develop commercialization strategies, including use cases, packaging, and pricing.
• Monitor industry developments related to identity, privacy, audience addressability, and data collaboration.
• Serve as a senior product expert with clients, partners, and internal stakeholders.

Skills

Audience analytics

AdTech/MarTech

Data activation

Privacy practices

AI-enabled products commercialization

Strategic / client-facing

Cross-functional leadership

Education

Bachelor’s degree or equivalent experience

Advanced degree preferred

Job description

Circana is seeking a Product Leader for Audience & Signal Intelligence to define products turning signals into actionable audience insights. You will establish strategy for audience creation, enrichment, activation, and measurement to deliver value to brands, retailers, media, and agencies.

You will partner with data science, privacy, tech, and commercial teams to build roadmap, capabilities, and go-to-market plans for predictive models and AI-enabled recommendations.