Head of Audience Growth & Engagement Strategy

Hearst Magazines; Houston (TX); On-site; USD 180,000 - 280,000; Full time

Job summary

Houston Chronicle is seeking a Senior Director of Audience Growth and Engagement to lead the next chapter of our digital strategy. This role oversees audience growth across video, engagement and social platforms, transforming viewers and readers into loyal fans of our journalism across Houston.

The ideal candidate will be deeply curious about audiences, translate a clear philosophy into newsroom strategy, and drive measurable results through experimentation and AI-enabled innovation.

Qualifications

• Significant experience leading audience growth and engagement in a news organization.
• Strong data-driven approach to digital strategy across platforms.
• Proven ability to translate philosophy into newsroom strategy and daily operations.

Responsibilities

• Lead audience growth and engagement strategy across platforms and content teams.
• Develop new strategies for audience discovery and loyalty as search declines.
• Identify opportunities in video, audio, social, newsletters, communities and emerging platforms.

Skills

Audience growth

Digital strategy

Data-informed

Leadership

Cross-functional collaboration

AI in journalism

Editorial judgment

Job description

Houston Chronicle is seeking a Senior Director of Audience Growth and Engagement to lead the next chapter of our digital strategy. This role oversees audience growth across video, engagement and social platforms, transforming viewers and readers into loyal fans of our journalism across Houston.

The ideal candidate will be deeply curious about audiences, translate a clear philosophy into newsroom strategy, and drive measurable results through experimentation and AI-enabled innovation.