Audience Growth Lead: Data-Driven Subscriber Growth

Hearst Magazines; New York (NY); Hybrid; USD 88,000 - 106,000; Full time

Benefits offered by this job

Access to innovative training programs

Flexible hybrid work

Comprehensive benefits package

401(k) plan with company match

Job summary

Hearst Magazines is seeking an Audience Growth Manager to accelerate first-party data growth and audience engagement across its iconic portfolio. You will lead initiatives that convert readers into subscribers, driving marketing efforts across email and SMS. The ideal candidate should have over 5 years of experience in audience development or digital marketing, along with strong analytical and communication skills. The role is hybrid, requiring 4 days in-office presence per week.

Qualifications

• 5+ years of experience in audience development, growth marketing, CRM, or digital marketing.
• Success growing first-party data through registration and email acquisition.
• Strong communication skills and ability to translate data into insightful strategies.

Responsibilities

• Develop and execute strategies to grow first-party audiences across email and SMS.
• Drive paid media efforts to increase reach and lifetime value.
• Identify opportunities to expand and retain high-value audiences.

Skills

Audience development

Growth marketing

CRM

Digital marketing

Analytics tools

Campaign reporting

Communication skills

Analytical mindset

Creativity

Tools

Google Analytics

Looker

Sailthru

Job description

Hearst Magazines is seeking an Audience Growth Manager to accelerate first-party data growth and audience engagement across its iconic portfolio. You will lead initiatives that convert readers into subscribers, driving marketing efforts across email and SMS. The ideal candidate should have over 5 years of experience in audience development or digital marketing, along with strong analytical and communication skills. The role is hybrid, requiring 4 days in-office presence per week.