Head of AI-Driven Performance Creative Strategy

Fora Travel; New York (NY); On-site; USD 175,000 - 205,000; Full time

Benefits offered by this job

Unlimited vacation

Health Insurance (including option)

Dental & Vision Insurance

Wellhub Memberships

401k plan with company match

Commuter Benefits

Supplemental Life Insurance

Stock Options

Job summary

Fora is seeking a Head of Performance Creative Strategy in New York City to own the creative side of advisor acquisition. This role leads concept development, testing frameworks, and briefs, partnering with Growth Marketing Managers and the Creative Studio to produce performance‑driven assets.

You will use AI tools to drive ideation, variation, and analysis while maintaining brand standards. This is a hands‑on leadership seat with room to build a department, establish briefs, and create a

Qualifications

• At least 3 years owning creative strategy for performance and direct‑response marketing.
• Experience running structured creative testing programs with isolating variables.
• Ability translating ambiguous performance data into concrete direction and briefs.
• Hands‑on fluency with AI creative tools as part of daily workflow.
• Managed or mentored a team of creatives; willing to work hands‑on until a team exists.
• Experience making ads for elevated brands; balance between performance and brand quality.
• Strong collaborator with Growth Marketing Managers, Creative Studio, and Data teams.
• High ownership mentality; accountable for creative performance.

Responsibilities

• Set the direction for creative strategy for advisor acquisition and defined audiences.
• Own the testing system: roadmap, hypotheses, variables, decision criteria, learnings library.
• Translate performance results into next round of briefs and concepts.
• Brief and ship: collaborate with Creative Studio to turn concepts into assets across formats.
• Partner with channel owners to tailor hooks and messaging per platform.
• Design and implement creator and UGC programs within Fora's constraints.
• Use AI as core infrastructure to improve productivity while maintaining quality.
• Work hands‑on initially; scale with team growth.

Skills

Creative strategy

Performance marketing

Direct-response marketing

Creative testing

AI tools

Leadership

Team mentorship

Collaboration

Brand integrity

Tools

AI creative tools

Job description

Fora is seeking a Head of Performance Creative Strategy in New York City to own the creative side of advisor acquisition. This role leads concept development, testing frameworks, and briefs, partnering with Growth Marketing Managers and the Creative Studio to produce performance‑driven assets.

You will use AI tools to drive ideation, variation, and analysis while maintaining brand standards. This is a hands‑on leadership seat with room to build a department, establish briefs, and create a