Performance Creative Strategy Leader

Traveltechessentialist; New York (NY); On-site; USD 175,000 - 205,000; Full time

Benefits offered by this job

Unlimited vacation

Health Insurance

Dental & Vision Insurance

Stock Options

Commuter Benefits

Job summary

Fora is seeking a Head of Performance Creative Strategy to own the creative side of advisor acquisition. This leadership role involves diagnosing why creative works, building a testable concept pipeline, and directing assets with AI tools.

You will write briefs, partner with Growth Marketing Managers and Creative Studio, and shape a new creator program. This is a hands-on, leadership seat where you’ll build the function, write briefs yourself, and drive creative performance at scale in New York

Qualifications

• At least 3 years owning creative strategy for performance and direct-response marketing.
• Proven track record running structured creative testing programs.
• Ability to translate ambiguous performance data into concrete briefs.
• Genuine, hands-on fluency with AI creative tools as part of daily workflow.
• Experience mentoring a team of creatives and doing the work yourself when needed.
• Experience creating ads for elevated brands with strong taste and conversion.
• Strong collaboration with cross-functional partners and shared ownership.

Responsibilities

• Set the creative direction and quarterly plan for advisor acquisition.
• Own the testing system, roadmap concepts, and learning library.
• Translate performance data into briefs for design, copy, and AI tools.
• Brief and ship shippable assets across static, video, and emerging formats.
• Partner with Growth Marketing Managers on channel-specific needs.
• Design and iterate a creator/UGC program within Fora's constraints.
• Leverage AI as core infrastructure to improve productivity.

Skills

Creative strategy

Creative testing

AI tools fluency

Team leadership

Collaboration

Tools

AI creative tools

Job description

Fora is seeking a Head of Performance Creative Strategy to own the creative side of advisor acquisition. This leadership role involves diagnosing why creative works, building a testable concept pipeline, and directing assets with AI tools.

You will write briefs, partner with Growth Marketing Managers and Creative Studio, and shape a new creator program. This is a hands-on, leadership seat where you’ll build the function, write briefs yourself, and drive creative performance at scale in New York