Head of Performance Creative Strategy (Remote)

Advantage HQ; Miami (FL); On-site; USD 200,000 - 450,000; Full time

Job summary

Advantage HQ is a tech-enabled growth firm seeking a Head of Creative Strategy to own and evolve the creative product across our client portfolio. This role is the operator behind a performance creative machine, building frameworks, SOPs, and best practices to scale impact.

You will lead a team from junior strategists to editors and collaborate with clients in real time. You will sit at the intersection of creative excellence and direct response performance, shaping platform-specific strategy

Qualifications

• 7+ years in performance creative, preferably at an agency managing a large portfolio of clients
• Revenue and growth impact demonstrated by past work
• Fluency in direct response creative with data-backed decisions
• Experience leading and developing a team of strategists and editors

Responsibilities

• Set the creative standard across all clients, formats and platforms with SOPs and playbooks
• Lead a team of performance creative strategists to improve diagnostics and direct-response fluency
• Own production standards, workflows, and SOPs with the lead editor to ensure high-output results
• Align creative strategy with talent processes to synchronize briefing, creation, and paid media
• Own the onboarding playbook for new clients to accelerate momentum and prove concept
• Present strategic recommendations to founders/CMOs with conviction and clear feedback

Skills

Performance creative

Direct response

Team leadership

Data-driven decisions

Job description

Advantage HQ is a tech-enabled growth firm seeking a Head of Creative Strategy to own and evolve the creative product across our client portfolio. This role is the operator behind a performance creative machine, building frameworks, SOPs, and best practices to scale impact.

You will lead a team from junior strategists to editors and collaborate with clients in real time. You will sit at the intersection of creative excellence and direct response performance, shaping platform-specific strategy