AI-Driven Consumer & Product Insights Lead

Fora Travel; New York (NY); On-site; USD 210,000 - 270,000; Full time

Benefits offered by this job

Unlimited vacation

Health Insurance

Dental & Vision Insurance

Wellhub Memberships

401k plan with company match

Commuter Benefits

Stock Options

Job summary

Fora is hiring a Director of Consumer & Product Insights to help build a modern, AI native consumer research and market intelligence capability from the ground up. This is a highly hands‑on role for someone who combines strong quantitative and methodological expertise with a bias toward action, experimentation, and continuous customer learning.

Reporting into the Marketing organization, you will help establish how research is planned, executed, shared, and applied across Marketing, Product,

Qualifications

• 12+ years of experience in consumer insights, market research, UX research, and/or product research.
• Experience building and managing a research team.
• Strong grounding in qualitative and quantitative research methodologies, including study design, survey design, interviewing, analysis, and synthesis.

Responsibilities

• Build Fora’s insights and UX research capabilities from the ground up, developing practical processes, tools, and standards for fast learning.
• Create a culture of continuous customer learning with scalable ways to hear from customers.
• Design and run rapid research experiments to test hypotheses and inform decisions quickly.
• Lead research across segmentation, brand & product positioning, and competitive intelligence.
• Translate research findings into clear insights and recommendations for rapid action.

Skills

Consumer insights

Market research

UX research

Product research

Team leadership

Qualitative methods

Quantitative methods

AI tooling

Data analysis

Experimentation

Cross-functional collaboration

Communication

Tools

AI tools

Job description

Fora is hiring a Director of Consumer & Product Insights to help build a modern, AI native consumer research and market intelligence capability from the ground up. This is a highly hands‑on role for someone who combines strong quantitative and methodological expertise with a bias toward action, experimentation, and continuous customer learning.

Reporting into the Marketing organization, you will help establish how research is planned, executed, shared, and applied across Marketing, Product,