HCP Omnichannel Marketing Leader – Associate Director

Takeda Pharmaceutical Co.; Kendall Square (MA); Presencial; USD 154.000 - 243.000; Jornada completa

Descripción de la vacante

Takeda in Cambridge, MA is seeking an Associate Director, HCP Omnichannel Marketing & Engagement to lead the strategy, development, and execution of integrated HCP engagement programs across digital non-personal channels. You will shape data-driven journeys that connect content, channels, field teams, analytics, and technology into a seamless customer experience.

The role focuses on CRM-driven personalization, intelligent engagement, and cross-functional collaboration to support successful

Formación

• 7+ years of experience in omnichannel marketing, digital marketing, CRM, and customer engagement roles.
• Experience building and optimizing omnichannel customer journeys and conversion funnels.
• Expertise in digital media planning, targeting, activation, optimization, and performance measurement.
• Familiarity with platforms such as Veeva CRM, Marketing Cloud Engagement, Data360, Adobe Experience Cloud, and Google Analytics.
• Ability to use data, insights, and structured analysis to inform decisions and recommendations.
• Proven ability to influence and align cross-functional stakeholders.

Conocimientos

Omnichannel marketing

CRM & personalization

Digital media planning

Data-driven decisions

Stakeholder influence

Cross-functional collaboration

Educación

Bachelor's degree

MBA (preferred)

Herramientas

Veeva CRM

Marketing Cloud Engagement

Adobe Experience Cloud

Data360

Google Analytics

Descripción del empleo

Takeda in Cambridge, MA is seeking an Associate Director, HCP Omnichannel Marketing & Engagement to lead the strategy, development, and execution of integrated HCP engagement programs across digital non-personal channels. You will shape data-driven journeys that connect content, channels, field teams, analytics, and technology into a seamless customer experience.

The role focuses on CRM-driven personalization, intelligent engagement, and cross-functional collaboration to support successful