Associate Director, HCP Omnichannel Marketing

Takeda Pharmaceutical Co.; Cambridge (MA); On-site; USD 154,000 - 243,000; Full time

Job summary

Takeda Pharmaceutical Co. in Cambridge, MA is seeking an Associate Director of HCP Omnichannel Marketing & Engagement.

Lead the strategy, development, and execution of integrated HCP engagement programs across digital non-personal channels to create data-driven, personalized journeys that connect content, channels, field teams, analytics, and technology. The role partners with HCP Marketing and cross-functional centers, driving CRM enhancements, AI-powered personalization, and performance

Qualifications

• Bachelor's degree required.
• 7+ years of omnichannel marketing, digital marketing, CRM, and customer engagement roles.
• Experience building and optimizing omnichannel customer journeys and conversion funnels.
• Expertise in digital media planning, targeting, activation, optimization, and performance measurement.
• Familiarity with Veeva CRM, Marketing Cloud Engagement, Data360, Adobe Experience Cloud, and Google Analytics.
• Ability to use data and insights to inform decisions and actions.
• Proven ability to influence cross-functional stakeholders.

Responsibilities

• Translate brand objectives and market dynamics into integrated omnichannel engagement plans.
• Develop and implement HCP engagement journeys across field, CRM, web, media, email, and congress channels.
• Advance CRM strategies and build Salesforce Marketing Cloud instances.
• Lead HCP digital media strategy across programmatic, paid search, and display.
• Drive adoption of AI-enabled personalization, predictive analytics, and engagement platforms.
• Establish performance measurement frameworks and dashboards.

Skills

Omnichannel marketing

CRM strategy

Personalization

Data-driven decisions

Cross-functional collaboration

Influencing stakeholders

Education

Bachelor's degree

Tools

Veeva CRM

Marketing Cloud Engagement

Data360

Adobe Experience Cloud

Google Analytics

Job description

Takeda Pharmaceutical Co. in Cambridge, MA is seeking an Associate Director of HCP Omnichannel Marketing & Engagement.

Lead the strategy, development, and execution of integrated HCP engagement programs across digital non-personal channels to create data-driven, personalized journeys that connect content, channels, field teams, analytics, and technology. The role partners with HCP Marketing and cross-functional centers, driving CRM enhancements, AI-powered personalization, and performance