HCP Brand Strategy Leader — Associate Director

USA - 3310 Takeda Pharmaceuticals U.S.A., Inc.; Kendall Square (MA); Hybrid; USD 154.000 - 243.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Zusammenfassung

Takeda Pharmaceuticals U.S.A., Inc. in Cambridge, MA is seeking an Associate Director of HCP Branded Strategy and Marketing to lead the HCP branded strategy for an upcoming launch.

You will partner across HCP, Consumer, Field Teams, and other cross-functional groups to deliver an insight-based marketing ecosystem that motivates HCPs and drives brand success. The role requires strategic leadership, data-driven decision making, and strong collaboration to ensure medical accuracy, regulatory

Qualifikationen

• Required Bachelor’s degree
• 5-10 years of marketing in healthcare with increasing responsibilities in sales or related functions
• Healthcare related experience
• Deep understanding of the brand/franchise and how to engage HCPs
• Extensive experience in marketing strategy and tactic design
• Experience leading cross-functional and agency teams and managing large budgets.
• Strong strategic analytical and communication skills with ability to influence senior stakeholders.
• Demonstrated leadership, business acumen and ability to manage multiple priorities, processes, timelines and expectations of multiple stakeholder groups.
• Comfort with emerging technologies and openness to AI-enabled processes to enhance efficiency for customers.

Aufgaben

• Oversee end-to-end brand management and develop core brand materials
• Lead HCP branded strategy during annual planning cycles
• Partner with Medical Commercial team to identify opportunities for improved HCP engagement
• Turn insights into growth strategies and executive-level reporting
• Manage branded marketing budget and external agency relationships
• Provide leadership within cross-functional teams and guide initiatives

Ausbildung

Bachelor’s degree

Jobbeschreibung

Takeda Pharmaceuticals U.S.A., Inc. in Cambridge, MA is seeking an Associate Director of HCP Branded Strategy and Marketing to lead the HCP branded strategy for an upcoming launch.

You will partner across HCP, Consumer, Field Teams, and other cross-functional groups to deliver an insight-based marketing ecosystem that motivates HCPs and drives brand success. The role requires strategic leadership, data-driven decision making, and strong collaboration to ensure medical accuracy, regulatory