HCP Brand Strategy Lead, Rheumatology Marketing

Takeda; Cambridge (MA); On-site; USD 154,000 - 243,000; Full time

Job summary

Takeda is hiring three Associate Directors for HCP Branded Strategy and Marketing in Rheumatology, located in Cambridge, MA. You will champion Takeda’s culture, lead HCP branded strategy for a launch, and collaborate with cross-functional teams to deliver insight-based marketing that motivates healthcare professionals and drives brand success.

The role requires strong marketing leadership, data-driven decision making, and a comfort with emerging digital tools.

Qualifications

• Bachelor’s degree required.
• 5–10 years of marketing experience in healthcare with growing responsibilities in sales or related roles.
• Deep understanding of brand/franchise and engaging HCPs.
• Extensive experience in marketing strategy and tactic design.
• Experience leading cross-functional and agency teams and managing large budgets.
• Strong strategic, analytical, and communication skills with ability to influence senior stakeholders.
• Demonstrated leadership, business acumen and ability to manage multiple priorities.
• Ability to distill complex information concisely under time pressure.
• Comfort with emerging technologies and AI-enabled processes to improve efficiency.

Responsibilities

• Oversee end-to-end brand management aligned with objectives and HCP priorities.
• Lead development of core brand materials including messaging.
• Serve as HCP branded strategy lead during annual planning with cross-functional collaborators.
• Partner with Medical Commercial on HCP advisory board for engagement improvements.
• Turn insights into growth strategies with analytics and executive reporting.
• Ensure medical accuracy and compliance in promotional activities.
• Manage the branded marketing budget and external agencies.
• Provide leadership across cross-functional teams beyond formal management.

Skills

Healthcare marketing

Brand strategy

Cross-functional leadership

Data-driven decision making

Strategic communication

Ability to influence senior stakeholds

Emerging technologies

Education

Bachelor’s degree

MBA

Job description

Takeda is hiring three Associate Directors for HCP Branded Strategy and Marketing in Rheumatology, located in Cambridge, MA. You will champion Takeda’s culture, lead HCP branded strategy for a launch, and collaborate with cross-functional teams to deliver insight-based marketing that motivates healthcare professionals and drives brand success.

The role requires strong marketing leadership, data-driven decision making, and a comfort with emerging digital tools.