Remote HCP Marketing Director: Omnichannel Growth

Otsuka America Pharmaceutical Inc.; Cheyenne (WY); Remote; USD 186,000 - 279,000; Full time

Job summary

Otsuka America Pharmaceutical, Inc. is seeking a Director, HCP Marketing to lead the engagement strategy for healthcare providers across CNS and related areas.

You will drive omnichannel campaigns, KOL programs, and field enablement, partnering with medical, regulatory, and commercial teams to deliver evidence-based messaging and strong ROI. You will manage budgets, supplier relationships, and performance metrics to optimize promotions and market access pull-through, while ensuring compliance

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 8+ years of pharmaceutical marketing experience focused on HCP engagement.
• Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred.
• Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP).
• Omnichannel marketing expertise, including digital and traditional HCP engagement tactics.
• Strong analytical skills with data-driven decision making.
• Demonstrated ability to plan and manage large investments and marketing budgets to optimize ROI.

Responsibilities

• Develop and execute the HCP engagement strategy.
• Lead omnichannel strategy including NPP and personal engagement.
• Create promotional tools, messaging, and training resources for field teams.
• Partner with medical and sales teams to identify and engage KOLs; oversee speaker programs.
• Utilize market insights and competitive intelligence to refine strategies and respond to market changes.
• Collaborate with medical, regulatory, and commercial operations to ensure compliant execution.
• Track KPIs and optimize promotional investments; manage budgets and resources.

Skills

HCP marketing

Omnichannel

KOL programs

Budget management

Cross-functional

Analytics

Stakeholder alignment

Education

Bachelor’s degree

MBA

Tools

CRM systems

Market research

Job description

Otsuka America Pharmaceutical, Inc. is seeking a Director, HCP Marketing to lead the engagement strategy for healthcare providers across CNS and related areas.

You will drive omnichannel campaigns, KOL programs, and field enablement, partnering with medical, regulatory, and commercial teams to deliver evidence-based messaging and strong ROI. You will manage budgets, supplier relationships, and performance metrics to optimize promotions and market access pull-through, while ensuring compliance