Associate Director, Psoriatic Arthritis Omnichannel Strategy

USA - 3310 Takeda Pharmaceuticals U.S.A., Inc.; Kendall Square (MA); Hybrid; USD 154.000 - 243.000; Vollzeit

Zusammenfassung

Takeda is seeking an Associate Director, Consumer Omnichannel Strategy for its Cambridge, MA office. You will craft a consumer journey across websites, CRM, and digital media, and lead CRM and media optimization for a psoriatic arthritis launch and growth.

Collaboration with Brand Marketing and cross-functional teams is essential. Minimum qualifications include a Bachelor’s degree (MBA preferred), 7+ years in consumer digital marketing, and proficiency with Salesforce Marketing Cloud, Google

Qualifikationen

• Bachelor’s degree required; MBA preferred.
• Experience in pharmaceutical or highly regulated industries.
• 7+ years in consumer digital marketing, omnichannel marketing, digital media, or related fields.
• Demonstrated experience building omnichannel journeys and conversion funnels.
• Strong digital media planning, buying, and optimization skills.
• Experience with CRM platforms and lifecycle marketing (Salesforce Marketing Cloud).
• Experience with analytics tools (Google Analytics, Tableau).

Aufgaben

• Design and build end-to-end consumer digital patient journey across owned platforms.
• Lead development and launch of the patient website, tools, and CRM database.
• Translate brand strategy into personalized journeys guiding decision-making and conversion.
• Define website structure, UX/UI flows, and SEO/GEO strategy.
• Lead CRM strategy and Salesforce Marketing Cloud implementation.
• Lead consumer digital media strategy across channels (programmatic, paid social, etc.).
• Launch and own branded social media presence and content strategy.
• Collaborate with agencies and influencer marketing to align with disease insights.

Kenntnisse

Omnichannel marketing

CRM: Salesforce Marketing Cloud

Digital media planning

Analytics tools

UX/UI basics

Cross-functional leadership

Ausbildung

Bachelor’s degree

MBA preferred

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Jobbeschreibung

Takeda is seeking an Associate Director, Consumer Omnichannel Strategy for its Cambridge, MA office. You will craft a consumer journey across websites, CRM, and digital media, and lead CRM and media optimization for a psoriatic arthritis launch and growth.

Collaboration with Brand Marketing and cross-functional teams is essential. Minimum qualifications include a Bachelor’s degree (MBA preferred), 7+ years in consumer digital marketing, and proficiency with Salesforce Marketing Cloud, Google