Associate Director, HCP Omnichannel Strategy & Personalization

Takeda; Cambridge (MA); On-site; USD 154,000 - 243,000; Full time

Job summary

Takeda seeks an Associate Director to shape HCP Omnichannel Marketing & Engagement in Cambridge. You will design integrated, personalized journeys across digital channels, CRM, and media, aligning with brand goals and product launches.

You will lead cross-functional collaboration with MCE, Data, Analytics, Sales, and agency partners, driving AI-powered personalization and realtime optimization to deliver measurable outcomes.

Qualifications

• 7+ years of experience in omnichannel marketing, digital marketing, CRM, and customer engagement roles.
• Demonstrated experience building and optimizing omnichannel customer journeys and conversion funnels.
• Expertise in digital media planning, targeting, activation, optimization, and performance measurement.
• Familiarity with platforms such as Veeva CRM, Marketing Cloud Engagement, Data360, Adobe Experience Cloud, and Google Analytics.
• Demonstrated ability to use data, insights, and structured analysis to inform decisions.

Responsibilities

• Translate brand objectives into integrated omnichannel engagement plans and lead roadmap planning.
• Develop and implement HCP engagement journeys across field, CRM, web, media, email, and congress channels.
• Translate insights into personalized engagement plans to improve HCP experience and drive adoption.
• Monitor industry trends to inform future engagement models.
• Lead CRM strategy and build Salesforce Marketing Cloud deployment with advanced personalization.

Skills

Omnichannel marketing

CRM strategies

Digital media planning

Data analytics

Cross-functional influence

Veeva CRM

Marketing Cloud

Education

Bachelor's degree

Tools

Veeva CRM

Marketing Cloud Engagement

Data360

Adobe Experience Cloud

Google Analytics

Job description

Takeda seeks an Associate Director to shape HCP Omnichannel Marketing & Engagement in Cambridge. You will design integrated, personalized journeys across digital channels, CRM, and media, aligning with brand goals and product launches.

You will lead cross-functional collaboration with MCE, Data, Analytics, Sales, and agency partners, driving AI-powered personalization and realtime optimization to deliver measurable outcomes.