HCP Marketing Manager - Biopharma

AstraZeneca plc; Wilmington (DE); Presencial; USD 151.000 - 227.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401(k) plan

Paid vacation

Paid holidays

Health benefits

Dental coverage

Descripción de la vacante

Marketing Manager, New CVRM Franchise at AstraZeneca plc in Wilmington, DE, leads promotional content development and execution for the New CVRM franchise. You’ll collaborate with Medical, Market Access, Sales, Regulatory and external agencies to ensure compliant, impactful brand activities on multiple channels.

The role emphasizes agile teamwork, data-driven insights, and innovative digital capabilities to improve patient outcomes and field effectiveness.

Formación

• Bachelor’s Degree required.
• 0-3+ years in pharma, healthcare, or marketing.
• Experience in digital marketing and content creation.

Responsabilidades

• Provide ongoing marketing support to sales teams through tools, content, messaging, and resources that drive field effectiveness and customer engagement.
• Actively communicate with clients and internal stakeholders on day-to-day brand strategy execution to ensure alignment, momentum, and measurable impact.
• Monitor the market environment, competitive landscape, and key trends to inform strategy, positioning, and campaign optimization.
• Translate and execute key strategic imperatives for Transforming Patient Care into actionable, integrated plans across channels and customer segments.
• Participate in the annual operational planning process, including budget inputs, resource planning, and channel mix recommendations.
• Conduct qualitative and quantitative research; develop customer and market insights that shape brand strategies, content, and experience design.
• Define and execute success metrics; analyze brand performance programs; synthesize findings into clear recommendations and action plans.
• Engage customers based on preferences and behaviors; tailor messaging and experiences to improve relevance, reach, and outcomes.
• Use innovative digital capabilities and omnichannel tools to enhance customer interactions and enable efficiency in ways of working.
• Demonstrate openness to new ideas; pilot and scale innovative approaches that improve execution, brand impact, and patient outcomes.
• Work effectively in a team environment and collaborate with cross-functional teams, such as, Medical, Market Access, Sales, Regulatory, Compliance, and external agencies to ensure coherent, compliant, and effective delivery.

Conocimientos

Pharma marketing

Content development

Cross-functional collaboration

Educación

Bachelor’s Degree

Descripción del empleo

Marketing Manager, New CVRM Franchise at AstraZeneca plc in Wilmington, DE, leads promotional content development and execution for the New CVRM franchise. You’ll collaborate with Medical, Market Access, Sales, Regulatory and external agencies to ensure compliant, impactful brand activities on multiple channels.

The role emphasizes agile teamwork, data-driven insights, and innovative digital capabilities to improve patient outcomes and field effectiveness.