Marketing Manager, New CVRM Franchise

AstraZeneca plc; Wilmington (DE); On-site; USD 151,000 - 227,000; Full time

Benefits offered by this job

401(k) plan

Paid vacation

Paid holidays

Health benefits

Dental coverage

Job summary

Marketing Manager, New CVRM Franchise at AstraZeneca plc in Wilmington, DE, leads promotional content development and execution for the New CVRM franchise. You’ll collaborate with Medical, Market Access, Sales, Regulatory and external agencies to ensure compliant, impactful brand activities on multiple channels.

The role emphasizes agile teamwork, data-driven insights, and innovative digital capabilities to improve patient outcomes and field effectiveness.

Qualifications

• Bachelor’s Degree required.
• 0-3+ years in pharma, healthcare, or marketing.
• Experience in digital marketing and content creation.

Responsibilities

• Provide ongoing marketing support to sales teams through tools, content, messaging, and resources that drive field effectiveness and customer engagement.
• Actively communicate with clients and internal stakeholders on day-to-day brand strategy execution to ensure alignment, momentum, and measurable impact.
• Monitor the market environment, competitive landscape, and key trends to inform strategy, positioning, and campaign optimization.
• Translate and execute key strategic imperatives for Transforming Patient Care into actionable, integrated plans across channels and customer segments.
• Participate in the annual operational planning process, including budget inputs, resource planning, and channel mix recommendations.
• Conduct qualitative and quantitative research; develop customer and market insights that shape brand strategies, content, and experience design.
• Define and execute success metrics; analyze brand performance programs; synthesize findings into clear recommendations and action plans.
• Engage customers based on preferences and behaviors; tailor messaging and experiences to improve relevance, reach, and outcomes.
• Use innovative digital capabilities and omnichannel tools to enhance customer interactions and enable efficiency in ways of working.
• Demonstrate openness to new ideas; pilot and scale innovative approaches that improve execution, brand impact, and patient outcomes.
• Work effectively in a team environment and collaborate with cross-functional teams, such as, Medical, Market Access, Sales, Regulatory, Compliance, and external agencies to ensure coherent, compliant, and effective delivery.

Skills

Pharma marketing

Content development

Cross-functional collaboration

Education

Bachelor’s Degree

Job description

Marketing Manager, New CVRM Franchise

At AstraZeneca we turn ideas into life-changing medicines. Working here means thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life.

Join us as HCP Marketing Manager in Wilmington, DE, for New CVRM Franchise where you will play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. This role is responsible for the execution of promotional efforts and content development. You will be part of our agile and entrepreneurial team in the Biopharmaceuticals Business Unit, collaborate effectively with cross-functional teams, and demonstrate curiosity and openness to innovation.

This position is based in Wilmington, DE. Please note - Relocation assistance is not available for this.

Main Duties and Responsibilities

• Provide ongoing marketing support to sales teams through tools, content, messaging, and resources that drive field effectiveness and customer engagement.
• Actively communicate with clients and internal stakeholders on day-to-day brand strategy execution to ensure alignment, momentum, and measurable impact.
• Monitor the market environment, competitive landscape, and key trends to inform strategy, positioning, and campaign optimization.
• Translate and execute key strategic imperatives for Transforming Patient Care into actionable, integrated plans across channels and customer segments.
• Participate in the annual operational planning process, including budget inputs, resource planning, and channel mix recommendations.
• Conduct qualitative and quantitative research; develop customer and market insights that shape brand strategies, content, and experience design.
• Define and execute success metrics; analyze brand performance programs; synthesize findings into clear recommendations and action plans.
• Engage customers based on preferences and behaviors; tailor messaging and experiences to improve relevance, reach, and outcomes.
• Use innovative digital capabilities and omnichannel tools to enhance customer interactions and enable efficiency in ways of working.
• Demonstrate openness to new ideas; pilot and scale innovative approaches that improve execution, brand impact, and patient outcomes.
• Work effectively in a team environment and collaborate with cross-functional teams, such as, Medical, Market Access, Sales, Regulatory, Compliance, and external agencies to ensure coherent, compliant, and effective delivery.

Essential Requirements

• Bachelor’s Degree
• 0-3+ years experience in one or a combination of : pharmaceutical, healthcare, scientific, clinical, institutional or related industry experience OR marketing or advertising industry experience

Desirable Requirements, Skills and Capabilities

• Sales and/or sales leadership experience preferred
• Advanced Degree in Business, Marketing, or Science
• Demonstrated Learning Agility

Salaries and Benefits

The annual base pay for this position ranges from $151,200- $226 840. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

• In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles).
• Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Dates

Date Posted: 03-Nov-2026

Closing Date: 17-Nov-2026

Equal Employment Opportunity

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.