Harley Motorcycle Sales Specialist

Country Roads Harley-Davidson; Cookeville (TN); On-site; USD 21,000 - 26,000; Full time

Job summary

Country Roads Harley-Davidson in Tennessee is seeking motivated Motorcycle Sales Associates. You will engage customers, present Harley‑Davidson products and features, and drive sales while maintaining dealership profitability and relationships.

The role emphasizes high energy, excellent communication, and closing skills, with opportunities to learn and grow within a dynamic dealership network. Local travel and training are expected as part of the position.

Qualifications

• Retail sales experience with feature-benefit selling.
• Harley-Davidson product knowledge or quick-learning ability.
• Strong communication and closing skills.

Responsibilities

• Meet sales quotas for new and used vehicles and products.
• Present features and benefits to customers and compare to competitors.
• Maintain inventory control and profitability.
• Cross-sell parts, accessories, memberships, warranties, and service contracts.
• Ensure timely completion of paperwork and proper handling of warranty items.
• Introduce customers to service, parts, and F&I departments.
• Attend training to stay current with sales techniques.
• Build and maintain customer relationships and follow up to encourage repeat business.

Skills

Sales experience

Closing skills

Harley-Davidson product knowledge

High energy

Excellent communication

Job description

Country Roads Harley-Davidson in Tennessee is seeking motivated Motorcycle Sales Associates. You will engage customers, present Harley‑Davidson products and features, and drive sales while maintaining dealership profitability and relationships.

The role emphasizes high energy, excellent communication, and closing skills, with opportunities to learn and grow within a dynamic dealership network. Local travel and training are expected as part of the position.