Motorcycle Sales Associate

Country Roads Harley-Davidson; Cookeville (TN); On-site; USD 21,000 - 26,000; Full time

Job summary

Country Roads Harley-Davidson in Tennessee is seeking motivated Motorcycle Sales Associates. You will engage customers, present Harley‑Davidson products and features, and drive sales while maintaining dealership profitability and relationships.

The role emphasizes high energy, excellent communication, and closing skills, with opportunities to learn and grow within a dynamic dealership network. Local travel and training are expected as part of the position.

Qualifications

• Retail sales experience with feature-benefit selling.
• Harley-Davidson product knowledge or quick-learning ability.
• Strong communication and closing skills.

Responsibilities

• Meet sales quotas for new and used vehicles and products.
• Present features and benefits to customers and compare to competitors.
• Maintain inventory control and profitability.
• Cross-sell parts, accessories, memberships, warranties, and service contracts.
• Ensure timely completion of paperwork and proper handling of warranty items.
• Introduce customers to service, parts, and F&I departments.
• Attend training to stay current with sales techniques.
• Build and maintain customer relationships and follow up to encourage repeat business.

Skills

Sales experience

Closing skills

Harley-Davidson product knowledge

High energy

Excellent communication

Job description

Country Roads Harley-Davidson is hiring Motorcycle SALES ASSOCIATES!

Retail sales experience - using current, proactive feature-benefit sales techniques - along with knowledge of Harley-Davidson motorcycles/products, or a demonstrated ability to quickly learn, is important to this position.

Candidates must have a high energy level, excellent communication and demonstrated "closing skills", and the abilitiy to get along with a broad customer base.

Country Roads Harley-Davidson is part of Smoky Mountain Harley-Davidson® - The Rider’s Destination for East Tennessee and the Great Smoky Mountains. Located in Maryville, TN with full-service sister dealerships in Pigeon Forge and Kodak, plus retail locations in Gatlinburg, Tellico Plains, Tallassee, and Bryson City, NC, we bring the Harley-Davidson lifestyle to riders across one of the most iconic riding regions in the world.

Come Join Our Team!

Qualifications & Job Requirements:

As listed above:

• Must have the ability to get along with a broad customer base.
• High energy level.
• Excellence communication skills and demonstrated “closing skills”.
• Knowledge and experience with sales of Harley-Davidson/Buell motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.

Additionally:

• Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.
• Physical Demands:
  • The noise level in the work environment is occasionally loud with exposure exhaust fumes or other airborne particles from time to time.
  • Occasionally requires the ability to balance and push a 1000 lb. motorcycle.
  • Spend the majority of the day on your feet.

Sales Associate Duties and Responsibilities:

SALES:

• Attain new and used sales quotas as agreed upon with the sales manager.
• Use floor time effectively to meet customer needs and solicit sales of all products.
• Present the features of all products to customers along with their benefits.
• Show each customer advantages of products over competing brands.
• Maintain the computerized inventory control system along with net profit objectives which eliminate the possibility of “lower than anticipated” profits.
• Cross sell additional parts, accessories, HOG memberships, F&I products, Warranties & service contracts etc. with all new and used vehicles.
• Maintain profit margin objective for all vehicle sales.
• Follow procedures to ensure timely and proper completion of all paperwork.
• Follow procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.
• Introduce new customers to the service, parts, general merchandise and F&I departments and their personnel

CUSTOMER SERVICE:

• Follow theC.U.S.T.O.M. sales process.
• Greet customers immediately, in a courteous and friendly manner.
• Handle telephone transactions quickly, and courteously.
• Ensure customers are properly qualified for needs, wants, and ability to buy.
• Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
• Use a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
• Conduct a road test, and pre-delivery inspection prior to delivery to customer.
• Ensure the delivery to customer is an “EVENT” which endears the customer to the dealership.
• Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.
• Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.
• Attend training sessions to keep current with sales techniques and sales department issues.
• Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).

Other Duties:

• As assigned

Our Mission Statement at Smoky Mountain Harley-Davidson is:

“To focus on relationships, to exceed expectations, to never stop improving, to be the BEST.”

So, it' should come as no surprise that we expect all of our sales staff at Country Roads to:

• Treat all employees and customers fairly, courteously, and with dignity.
• Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
• Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the Sales Manager.
• Be prompt and available for flexible scheduling.
• Be honest and fair in all business dealings.
• Meet or exceed sales quotas on a regular basis.
• Continually learn more about the products and services you sell. Stay current on motorcycle trends and selling features.

Thank you for your consideration in joining our sales team!

EOE