GTM Systems Manager: HubSpot & Automation Leader

Impiricus; Atlanta (GA); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Healthcare

Remote option

Flexible time off

401(k)

Job summary

Impiricus is seeking a GTM Systems Manager to own and optimize the systems, data, and automations powering our go-to-market operations. You will serve as the go-to expert for our GTM tech stack, with HubSpot at its core, driving integrations, workflows, data enrichment and process improvements across Sales, Marketing and Customer Success.

This hybrid role is based in Atlanta with in-office presence 2-3 days per week (Tuesday-Thursday).

Qualifications

• 3+ years in GTM / Revenue Systems or related roles.
• Hands-on HubSpot administration experience with objects, properties, workflows and reporting.
• Experience with GTM tools such as Clay, DealHub or other CPQ/CLM, Juro or contract tools, Attention, Gong, Asana, Zapier/Workato, Outreach or Salesloft.
• Strong GTM data architecture knowledge including leads, contacts, companies, deals and lifecycle stages.
• Experience with data enrichment, including enrichment logic and field mapping and data quality controls.
• Experience with deduplication and data hygiene processes and ongoing audits.
• Excellent documentation habits with process maps and troubleshooting guides.
• Strong stakeholder communication to explain risks, trade-offs and system limitations.

Responsibilities

• Own GTM systems that create, enrich, route and activate data in HubSpot and connected tools.
• Maintain day-to-day admin and long-term GTM systems strategy.
• Administer HubSpot properties, objects, workflows, and reporting with cross-team collaboration.
• Oversee deduplication, matching rules, normalization, and merge rules.
• Manage GTM automations across HubSpot, Slack, Asana, Clay and connected apps.
• Lead data enrichment strategy in Clay and related tooling and data quality monitoring.
• Oversee quote-to-close workflow across HubSpot, DealHub and Juro; manage templates and e-signatures.
• Administer Attention for call recording, CRM sync and AI-generated summaries.
• Build and manage Asana workflows for GTM intake, requests and launches.
• Translate business needs into clear system requirements and rollout plans.
• Monitor integrations and data flows; triage errors and data quality exceptions.
• Evaluate and pilot AI-enabled workflows to improve GTM efficiency.

Skills

HubSpot admin

GTM data architecture

Data enrichment

Data hygiene

Workflow automation

Stakeholder comms

Process documentation

Tools

HubSpot

DealHub

Juro

Clay

Asana

Slack

Gong

Attention

Zapier

Workato

Outreach

Salesloft

Job description

Impiricus is seeking a GTM Systems Manager to own and optimize the systems, data, and automations powering our go-to-market operations. You will serve as the go-to expert for our GTM tech stack, with HubSpot at its core, driving integrations, workflows, data enrichment and process improvements across Sales, Marketing and Customer Success.

This hybrid role is based in Atlanta with in-office presence 2-3 days per week (Tuesday-Thursday).